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Feature: Components


Value Proposition Distributors are bridging the gap between branded and Private Label products by offering low-cost, low-risk, and high-availability Private Label alternatives. Tis helps partners and customers better manage their budgets while not abandoning tried and trusted brands for deployment on business-critical functions.


Balance Is Powering Competitive Advantage Where Private Label versions of components can be substituted for branded products, with confidence, without compromising quality and without incurring penalties, they can provide a strategic advantage for manufacturers. Reliable Private Label alternatives, such as those in Farnell's


Multicomp Pro portfolio, offer high availability and quality that complement the market leaders, which remain the preferred choice for critical, high-profile equipment. Striking that balance is helping companies of all sizes to achieve a competitive advantage by maximising the return on investment.


to the broader range of sourcing options available to overcome supply chain disruptions, ensuring a steady supply of necessary components.


Benefitting From ‘Best of Both’ Opportunities Private Label products, although beneficial, oſten lack the reputation of market-leading branded names as the 'brains' behind process and control equipment. Tis perception can create hesitation when it comes to adopting Private Label solutions for critical applications. However, by integrating Private Label products for low-risk


applications, such as switches, relays, wires, and sensors, engineers can take advantage of the best of both Private Label and high-end products. At the same time, manufacturers can achieve significant cost savings. Tis balanced approach of using a mix of complementary


components allows budgetary resources to be directed towards high-profile equipment, such as Human-Machine Interfaces (HMIs), Programmable Automation Controllers (PACs), and Programmable Logic Controllers (PLCs), which many companies prefer to source from well-known, brands.


Filling the gap with Private Label Some high-end distributors offer a comprehensive range of products and technology to complement branded products in industrial system design, maintenance, and repair. For example, Farnell’s Multicomp Pro range, a Private Label portfolio of reliable alternatives designed to complement high-profile branded products, includes passive and electro-mechanical components, interconnects, sensors and transducers, test and measurement equipment, and other tools and consumables.


www.electronicsworld.co.uk November 2024 37


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