Feature: Components
By striking a balance between market-leading brands and Private Label products,
manufacturers can achieve real benefits that can enhance their competitiveness.
Striking a Balance: How private label complements its branded counterparts in industrial automation and control
By Tom Darkins, global product segment leader, Farnell
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rivate Label products for the manufacturing control environment have experienced a remarkable surge in popularity across various industries in recent years. Companies seeking to maximise their budgets without sacrificing quality have found that Private Label offerings are an
attractive alternative to using only higher-cost branded options in their manufacturing processes. Despite the increasing demand for Private Label products,
some businesses remain sceptical about their use. Concerns about their reliability, performance and overall quality still deter
36 November 2024
www.electronicsworld.co.uk
some potential Private Label buyers, even though their use could significantly help to resolve cost and supply chain challenges. By striking a balance between market-leading brands and Private Label products, manufacturers can achieve real benefits that can enhance their competitiveness.
The Benefits of Private Label Te use of Private Label products as part of a component mix has made them a viable and trusted option for many businesses, which have delivered a range of tangible benefits:
Cost Savings Private Label products enable manufacturing facilities to reduce overall production costs by replacing low-risk components with complementary, lower-cost alternatives. Strategically balancing Private Label and branded products ensures that critical, high- profile equipment can be purchased from market-leading brands while everyday components can be sourced more cost-effectively.
Availability A significant advantage of Private Label products is their availability. High-end distributors, such as Farnell, have strategic sourcing teams in place to manage market factors effectively, ensuring that Private Label products are more readily available. Tis reliability is crucial in maintaining a consistent supply chain to meet production schedules.
Technical Support Private Label suppliers, including Farnell, provide robust in- house technical support. Tis ensures that any queries or issues can be addressed swiſtly and reliably, minimising downtime and enhancing operational efficiency.
Versatility Private Label products can be used in various industries, from automotive to food and beverage to electronics. Tis versatility makes them a practical choice for businesses operating in different manufacturing environments.
Supply Chain Resilience While supply chain challenges can impact all products, Private Label offerings tend to face fewer allocation issues. Tis is due
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