IGB LIVE


Digitain and Galaxsys reveal the next steps at iGB Live


Following Galaxsys’ new fast game and Digitain’s market expansions, the brands attended iGB Live Amsterdam to showcase their offerings to partners.


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GB Live Amsterdam curated a productive two days over July 16-18th for the Digitain team. Its game studio brand, Galaxsys, described the event as ‘undoubtedly the busiest they have ever seen’ as the company showcased its portfolio of over 30 fast and skill games, including its newest release ‘Hamster Mania’ announced days before iGB Live. Amsterdam welcomed markets from around the globe to create an epicentre of gaming professionals. At the event, Galaxsys used the opportunity to meet new and existing partners, Gil Soffer, Senior Vice-President of Sales and Business Development at Galaxsys, highlighted the success of the event, saying “Being in the industry for over 17 years and attending many iGB events, this was undoubtedly the busiest I’ve seen, with four highly packed halls and many C-levels and decision-makers in attendance. It showed the calibre of expertise in the industry.


“From Galaxsys’s standpoint, we had global interests from several well-known regulated brands in our portfolio of 30+ games. Visitors to our stand came from Scandinavia, continental Europe, Africa, Asia, and Latin America, where our games see a lot of player traffic.”


Galaxsys’ new fast game release, Hamster Mania, which offers a straightforward turbo-experience, was at the forefront of Galaxsys’ portfolio for the event. Since the first day of its launch leading up to iGB Live, the game has made a positive first impression in the industry. CEO of Galaxsys, Hayk Sargsyan, spoke about the new game launch leading into the event, “This year, we had the chance to speak to people about our new game release, Hamster Mania which is exclusive to Pin-UP. Since the first day of its launch, the game has welcomed 20,000 players and 1.2 million bets already, which is very impressive.” The exclusive deal with Pin-Up will last two months before being available on partners’ platforms. Hayk continued, “Each year we see more and more familiar faces which means we are


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broadening our relationships, which is good to see. iGB is also a perfect place to see all our partners and meet new people.” Galaxsys has a history of other significant game releases, including the release of Ninja Crush earlier in the year. The company aims to be innovative with its releases, staying one step ahead in the industry and following popular trends that appeal to the player base whilst maintaining high-quality production. Hayk highlights some other key instalments from the brand, “as a game studio, we include all the must-have games in our portfolio, which every gaming studio should have. But more importantly, we are trying to create unique games that nobody else has.


“Our first try was Ninja Crush, a game which was extremely popular in social gaming and specifically the Brazilian gaming market, this even resulted in us winning an award for the most played game in Brazil. The second game where we targeted social players, was Tower Rush, familiarised to social gaming platform players and involves an easy concept, nice graphics and animations.”


Galaxsys envisions products that fit the market, differing from slot games that tend to recycle the same content. Gil Soffer expands on the company’s vision, “Galaxsys had a vision, and that is product/ market fit. After extensive research, we focus on what players want: engaging, streamlined, and fast-paced games. With that, we specialise in high-performing fast, crash, mines, skill and plinko games.” Integrating new themes through major events in content and games can give a refreshing feel to players. Notably, Galaxsys introduced an Olympic theme for several of its games, offering players a fresh experience that resonates with the energy and enthusiasm at the sporting event. Expanding on the new additions, Hayk added: “The Olympics embody the values of excellence, unity, and global celebration. We are excited to integrate these values into our games through innovative skinnings that reflect the vibrant spirit of the games.” This approach demonstrates how Galaxsys actively tries to produce content that differs from alternative operators using in-depth research into market trends.


More importantly, companies need to improve their global reach and target new markets, as well as create new game additions. iGB Live provided the opportunity to connect participating regions in Europe, Africa, Asia, and Latin America. Hayk highlighted the company’s desire to reach, “We are certified mostly in all Eastern Europe such as Romania, Bulgaria and we also have Croatia in certifications. In the works, we have Italy, UK, Portugal, Netherlands and Spain as our targets.” Brazil is another highly anticipated area, and Hayk describes movement into the region as a “priority” envisioning the future for Galaxsys at iGB Live 2025 in London, ExCel. It will be the ideal opportunity for the company to engage with the desired UK market, and with the increased scale that ExCeL will offer, Galaxsys will be looking to build with


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