IGB LIVE


Coffee to cutting-edge technology


Altenar reminisces on its iGB Live experience, where the company showcased its cutting-edge technology to thousands.


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offee vendors saw a busy start to the two expedition days at iGB Live in Amsterdam, fuelling thousands of iGaming professionals in abundance to jump- start their networking ventures. Altenar used this opportunity to “forge closer ties within the international gaming community,” demonstrating its expertise in high-tech digital gaming solutions.


As well as its passion for coffee, Altenar proved enthusiastic about providing sportsbook solutions that suit players’ preferences using broad data demographics, for operators to utilise. Its Betting Insights tool has also proved a hit in educating casino players, using historical data for more accessibility when making bets, and boosting the impact of data-driven decisions by informing bettors of contextual factors in the sporting market.


Companies that attended iGB Live from the 16th to the 19th contributed to a 30% increase in registrations from past years. Amid seven thousand attendees, Altenar looked to stand out from the crowd at its stand at 12-H22. A spokesperson from Altenar reminisced about the start of the event, stating that the RAI exhibition centre was “Thoughtfully designed to accommodate various meetings and discussions, it featured a welcoming barista coffee area where visitors could enjoy refreshments and snacks while engaging with the Altenar team. “The event is fast becoming more than just an event. It is a significant gathering of key iGaming professionals in Europe’s iGaming calendar, providing Altenar with opportunities to explore new markets, discover emerging trends, and form strategic partnerships.”


The 2024 event surpassed attendees’ expectations with its interactive panel discussions and collaborative sessions that highlighted the latest trends and technologies. The finale for iGB Live in Amsterdam saw the Rai Exhibition Centre’s state-of-the-art facilities continue to make the experience smooth for exhibitors just as it had done for previous years. Day two was even livelier, exceeding the energy from the previous exhibit day, people were keen to see the event off with a bang. Attendees showed significant interest in Altenar’s sportsbook solutions and products, collaborating “with a strong eight-member team participating, including Sales Director, Sam Hill,” continued the


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Altenar spokesperson, “Altenar undertook many meetings with operators, tech vendors, and game providers to connect, converse and share industry knowledge.” Not only was the company reconnecting with partners, but the event helped to introduce Altenar to many new industry minds, to present its latest technology offerings. Capping a successful year for Altenar, the company released bundles of new products. Included in this, is its Prize Pool (Jackpot) that elevates player bonuses with progressive prizes, and the new ToTo feature presents weekly competitions for predicting event outcomes. Altenar also expanded in its enhanced market templates and the trading manager extension, which provides operators with deeper customisation and control.


Altenar’s sportsbook also introduced some key features, including exciting tools for its sportsbooks like the Golden Boost tool, prioritising customer experience over immediate profit by offering higher betting odds for the same bet amount. This combined with Altenar’s betting mentor tool, uses historical data to make betting suggestions with the player’s desired


betting amount and can strengthen confident betting. Altenar’s spokesperson expanded on the new features, “These innovations are just a glimpse of the groundbreaking features added to Altenar’s sportsbook in 2024, which have not only strengthened Altenar’s position in the market but also demonstrated our commitment to pushing the boundaries of iGaming technology.”


The future of iGB Live will see the event move to London, ExCeL, in 2025. Here, the venue will look to match the same momentum and enthusiasm produced in Amsterdam. The move holds promise to allow natural growth for the event and Altenar will strive to be at the forefront of the iGaming Industry, come the new era of iGB Live.


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