WAREHOUSING, HANDLING & STORAGE
and collect orders set to take place in 2025, integrating this effectively within customer buying journeys becomes paramount" In 2025, brands will increasingly look to leverage cutting-edge technologies like digital kiosks, and seamless mobile integration to create a truly omnichannel shopping experience. Whether a consumer is browsing online or shopping in-store, the experience will be tailored, interactive and intuitive, giving customers exactly what they want, when they want it.
MARKETPLACES: THE NEW ECOMMERCE POWERHOUSES
Marketplaces have exploded in recent years— and 2025 will see this trend continue at full speed. Platforms like TikTok Shop, SHEIN and Temu have already shaken up the industry, while more established retailers like B&Q, Debenhams and Tesco are also entering the marketplace game. At the same time, verticalised marketplaces specialising in loved items and Back Market for refurbished tech, are gaining traction.
For retailers, this explosion of new and niche marketplaces offers tremendous opportunities to reach more customers and diversify revenue streams. However, with these opportunities come challenges. The key to success in 2025 multiple marketplaces without incurring high
development costs or getting bogged down by
OUT-OF-HOME DELIVERY: THE NEW STANDARD IN 2025
As consumer expectations shift, one of the biggest trends in retail for 2025 will be the rise of out-of-home (OOH) delivery options. Traditional home delivery is losing its appeal, with fewer European shoppers preferring it, according to recent data. Instead, consumers are increasingly opting for parcel lockers, PUDO (pick-up/drop-off) points and other OOH solutions that offer greater convenience, collection points are often found at convenient locations, such as outside supermarkets, offering a convenient alternative for those who who prefer not to be disturbed during work hours.
For retailers, adopting OOH delivery is no longer just a nice-to-have feature. As Rehab El Hadari, senior partnerships manager at Sendcloud, explains, “Out-of-home delivery delivery success rates and reduced last-mile delivery options is crucial to staying competitive and meeting modern consumer expectations.” It will be important for brands to integrate out-of-home delivery solutions into their logistics strategy to remain competitive,
regardless of the trend. It will be crucial for brands to offer multiple delivery options if they want to keep consumers loyal, whether it is offering lockers or PUDO points.
THE FUTURE OF RETAIL IS SEAMLESS AND ADAPTABLE
As we look ahead to 2025, it's clear that the future of ecommerce is shaped by seamless, commerce, hybrid shopping, new marketplaces and out-of-home delivery options are all changing the way consumers interact with brands and shop for goods. For retailers, staying ahead of these trends and leveraging the right technologies will be crucial to remaining ahead of the competition and meeting the renewed demands of consumers.
The most successful brands will be those that satisfy customers wherever they are—whether online, at physical stores, or in parcel lockers— while making the shopping experience smooth, convenient and personalised. However, as the lines between digital and physical continue to blur, the brands that adopt and adapt will be the ones that understand how to deliver on all fronts, and as a result, stand to reap the rewards
Linnworks
www.linnworks.com FACTORY&HANDLINGSOLUTIONS | FEBRUARY 2025 37
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