WAREHOUSING, HANDLING & STORAGE
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rom social commerce to hybrid shopping experiences, marketplaces and out-of-home (OOH) delivery solutions, 2025 promises to be a year where innovation takes centre stage. Against this backdrop, Linnworks, a global leader in inventory, order and warehouse management systems, asked its partners what trends they see shaping retail in 2025. Here's what they said:
SOCIAL COMMERCE: THE NEW ECOMMERCE FRONTIER
In 2025, social commerce will be a game- changer for how consumers shop. With platforms like Instagram, TikTok and X (formerly destinations, including luxury shopping, platforms like these are no longer limited to browsing and liking posts. Imagine scrolling through your TikTok feed, enjoying a dance a new hand bag, all without leaving the app. As consumers increasingly turn to social media platforms for product discovery and inspiration, brands are capitalising on tools like and shoppable posts to transform followers into loyal customers. The ability to link stores to social platforms, enabling instant purchases from discovery to checkout, is a powerful way to drive sales and deepen customer engagement. For businesses looking to stay ahead of the
THE FUTURE OF ECOMMERCE: 2025 PREDICTIONS
As we move into 2025, the retail and ecommerce industry is set to undergo a host of changes and innovations.
competition, embracing the burgeoning social commerce scene is quickly becoming essential. "As shoppers demand more seamless, integrated experiences, businesses must adapt quickly to ensure they can meet these evolving expectations," says Alexandra Lervy, technology partnerships lead at SHOPLINE. "Brands that harness the power of social commerce will be better positioned to thrive in 2025."
HYBRID SHOPPING EXPERIENCES: BLURRING THE LINES BETWEEN DIGITAL AND PHYSICAL RETAIL
The future of retail in 2025 won’t be about choosing between online or in-store
FEBRUARY 2025 | FACTORY&HANDLINGSOLUTIONS
experiences. Instead, it will be about creating a between the two as The hybrid retail model caters to the diverse customer base of today, from tech-savvy Gen Z to Baby Boomers, all personalisation.
"Consumers want the freedom to move between online platforms and brick-and-mortar stores effortlessly," explains Lou Casados, VP of sales at Getida. "By integrating digital tools with in-store experiences, brands can provide frictionless, personalised shopping journeys that meet customer needs, no matter where they are. With over £30 billion worth of click
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