Advertorial TOWER
May 2026
ertonline.co.uk
Tower Showcases SDA Innovations and Design-Led Collections at Exclusively 2026
Velora: textured design with gold accents
across core cooking categories. Building on its heritage in slow cooking, the new Sear & Stew Slow Cookers introduce added functionality and versatility, while Rice Cookers and Steamers provide convenient, energy- effi cient meal preparation. Together, the range
Tower’s 2026 Must-See Collections Displayed at Exclusively on Stand EH404
designed for modern living. With a strong focus on performance, convenience and design, this year’s showcase highlights new product development across key SDA categories, reinforcing Tower’s position as a leading brand in everyday electricals.
A
Velora Collection New for 2026, the Velora collection introduces a coordinated, design-led approach to the kitchen. Available in Black and Stone, the range features a distinctive textured stripe finish with refined gold accents across kettles, toasters and countertop storage pieces. Reflecting the shift toward style-led living spaces, Velora enables seamless coordination across appliances and accessories, including a bread bin, canisters and a knife block, bringing a cohesive, premium aesthetic to the home.
Cooking Appliances Tower continues to expand its SDA offering
Garment Care
t Exclusively 2026 (Stand EH404), Tower
will present its latest
small domestic appliance (SDA) innovation, alongside coordinated housewares and floorcare solutions
In laundry care, Tower launches its Halo Steam garment steamer, designed for speed, ease and flexibility.
Combining the portability of a steamer with
results closer to an iron, Halo Steam delivers effective crease removal without the need for an ironing board. Its integrated Halo suction technology improves fabric contact, creating a smoother, more precise finish with less effort. Positioned as a time-saving alternative to traditional ironing, it responds to growing demand for compact, convenient solutions.
Air Fryers
As the Home of the Air Fryer, Tower continues to lead the category with its Vortx range. New additions at Exclusively include a 10L single- drawer and a 19L three-drawer model (4.5L + 4.5L + 10L), catering to demand for larger, family-sized appliances. With air fryers now firmly established in UK kitchens, consumers are increasingly upgrading to higher-capacity, feature-rich models. Tower’s latest designs offer intuitive controls, viewing windows, Smart Finish and Match Cook functions, alongside Vortx technology for faster cooking with less oil.
Aquajet Pro: steam + hot water cleaning
strengthens Tower’s position as a complete SDA brand, offering practical solutions for everyday cooking.
Floorcare & Cleaning Tower’s growing floorcare and cleaning range will also be on display, covering cordless, upright and handheld vacuums, alongside targeted cleaning solutions. Products such as the VL120 Cordless
Vacuum Cleaner support efficient whole-home cleaning, while the Aquajet Pro Spot Cleaner addresses more specific needs. A coordinated utility collection in anthracite and teal extends the design-led approach, with products like the Whiziwand XL cordless cleaning brush and Compact Spin Mop and Bucket combining versatility with space-saving design.
Cookware Innovation: Geo-Clad & Ti-Clad
Alongside its SDA focus, Tower will also present its latest cookware developments, including the new Geo-Clad and Ti-Clad hybrid ranges. Designed
to meet demand for high-
performance, chemical-free cooking, the ranges combine tri-ply construction with laser- etched stainless steel and ceramic non-stick coatings for improved heat distribution, searing and food release.
Geo-Clad delivers reliable everyday performance, while Ti-Clad offers a step up with enhanced durability and heat responsiveness through its titanium-infused ceramic coating, providing a clear good-better progression within the category. From category-leading SDA, innovative cookware and an expanding floorcare range, Tower’s presence at Exclusively 2026 underlines its focus on performance-driven, design-led solutions for modern living.
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