TERESA ARBUCKLE, MANAGING DIRECTOR OF BEKO UK & IRELAND THE ERT INTERVIEW
opportunity to demonstrate the full strength of our portfolio,” Ms Arbuckle says. Among the key attractions were live cooking demonstrations highlighting technologies including Pizza 310°C, Active Multiflow and EasyGrill, alongside previews of upcoming marketing campaigns and retailer training activity planned for 2026.
Ms Arbuckle believes face-to-face industry events remain critically important despite the continued growth of digital retail and online communication. “Seeing products up close, experiencing
14 “While there is clear interest in smart
features, there is still a level of hesitation among consumers, particularly around data privacy and complexity. Our focus is therefore on simplifying the experience – ensuring that smart functionality enhances usability without adding friction.”
Energy efficiency Sustainability also remains central to the wider business strategy, spanning manufacturing, logistics, product development and aftersales operations.
“Sustainability remains central to our long- term strategy,” Ms Arbuckle says. “Our focus is on reducing environmental impact across the entire product lifecycle – from manufacturing through to use and end-of-life.” Current priorities include improving efficiency
across product ranges, increasing the use of recycled materials and investing further in renewable energy throughout operations. “Extending product lifespans through durability, repairability and refurbishment is also a key priority, ensuring products remain in use for longer and reducing waste,” she explains. For
retailers, sustainability messaging is
becoming increasingly important at point of sale, particularly as shoppers look for clearer guidance around running costs and energy savings. “Messaging at the point of sale is more important than ever,” Ms Arbuckle says. “Consumers are actively looking for guidance, but the information needs to be clear, relevant and easy to understand.” Independent retailers remain a particularly important focus for the company moving forward. “Many of our brands began their story in the independent sector and so this sector
is inextricably linked to our past and future,” Ms Arbuckle says. “Independent retailers are therefore a vital part of our focus and growth strategy.”
She believes independents continue to hold significant advantages in customer service, expertise and local trust. “They offer a level of service, expertise and local connection that is incredibly valuable to consumers,” she explains. To help those retailers compete against larger chains and online operators, Beko continues investing in training, marketing, digital assets and in-store activation. “We support independent retailers by helping them play to their strengths – expertise, service and local trust,” Ms Arbuckle says. “This includes providing comprehensive training, high-quality in-store and digital content.”
Aftersales support “Crucially, our aftercare infrastructure plays a key role, giving retailers confidence that any issues will be handled quickly and professionally, allowing them to focus on delivering a great customer experience,” she says. That partnership approach was again highlighted at this year’s Euronics Showcase, where Beko presented a number of new products, technologies and retail initiatives to independent retailers. As winner of the Euronics 2025 MDA Supplier
of the Year award, the company showcased products across Blomberg, Beko, Hotpoint, Indesit and Leisure, including a coordinated built-in Hotpoint range. “We brought innovation to life at this year’s Euronics Showcase, and it was a great
features first-hand and having direct conversations all help to build confidence and understanding in a way that digital alone cannot,” she says. “We were also delighted to have received the Best Stand Design and Experience award. “It’s an opportunity not just to showcase new
products, but to have open conversations, gather feedback and understand the challenges and opportunities retailers are seeing in the market,” Ms Arbuckle adds.
Looking ahead, Ms Arbuckle says the company’s priorities remain centred around growth, sustainability and strengthening relationships across the retail sector. “We are focused on continuing to build our brand strength, particularly through increased investment
in marketing engagement,” she highlights.
Looking ahead, Ms Arbuckle says the company’s priorities remain centred around growth, sustainability and strengthening relationships across the retail sector. “We are focused on continuing to build our brand strength, particularly through increased investment
in marketing and consumer
engagement,” she says. “At the same time, we are accelerating innovation across our product range, with a strong emphasis on energy efficiency and connected technologies.” Support for retail partners, particularly within the independent channel, will continue to remain central to the strategy. “We see significant opportunity to grow within this channel and are committed to supporting it through investment, collaboration and tailored initiatives,” Ms Arbuckle concludes. “By combining strong products with strong support, we enable independent retailers to compete effectively and grow profitably.”
and consumer
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