RETRO REVIVAL Home Appliances
At 1805mm wide, the Flavigny by Lacanche offers exceptional flexibility, with a variety of hob configurations and accessories that allow customers to tailor the range cooker to their individual cooking style. It also features four generously sized and customisable ovens, along with two symmetrical storage drawers that create a clean, balanced appearance.
He continues: “In addition to gaining access to the DAM (Digital Asset Management) system which can be utilised for planning projects, there’s plenty of
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Ideally, it is best to showcase these appliances in a lifestyle kitchen setting, where the context will mean they are better appreciated. Ms Cowley says, “where it’s not possible to display appliances in a kitchen setting, using eye-catching backdrops or visual displays behind the cooker that highlight the different colourways and configurations can make a real difference, helping customers better understand how the appliance will sit within their own home.”
“Or by utilising Bertazzoni’s lifestyle imagery online to showcase exactly how beautiful the appliances look within a finished kitchen,” Bertazzoni’s Mr Whyte, adds.
PoS and display options for retailers, too.” Demonstration is also only ever going to
help increase sales, but isn’t always possible for every retailer, especially at a time when energy prices at record highs, so if you can’t show a working model, it is essential that your staff are all expert in their knowledge, or that you always have that information easily to hand, through marketing material, as Mr Whyte mentions, and online assets, which can be useful too.
Aga Rangemaster’s Ms Cowley believes that online, strong imagery is just as important as
technical detail. Showcasing the full range of colours, configurations and finishes
allows customers to visualise the level of personalisation available. Clear explanations of practical
features can also help bring the
product to life. Smeg’s Mr Davies adds that, “close-up detail
shots and clear messaging around both design and performance help customers understand that these are not novelty items, but high-quality, everyday appliances with long-term appeal. These assets can be supplied by Smeg.” As well as highlighting all of the technical
and practical benefits, it’s also worth pointing out any other benefits like warranties, such as CDA’s Lifetime Parts Warranty. With a closing thought, CDA’s Mr Taylor concludes: “The retro trend has proven it has real longevity. For the retailer, these products are fantastic conversation starters. They allow sales staff to pivot from a purely technical pitch to an emotional one, focusing on how the appliance makes the kitchen feel.”
Smeg’s iconic new MUSA built-in oven, compact and induction hob collection combines beautiful contemporary design with a heritage twist, which, when combined with Smeg’s excellent cooking technologies, MUSA offers retailers a statement appliance that delivers both visual impact and everyday performance. Available now following launch at KBB.
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