Advertorial HAIER
Haier: Redefining premium home innovation through hygiene, design and intelligent living Haier has 3 appliances named as finalists in this year’s awards
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or 17 consecutive years, Haier has been recognised as the world’s number one major appliances brand by Euromonitor International,
where appliances are becoming a visible extension of home design.
reflecting the brand’s continued commitment to innovation,
premium design and connected living. Today, Haier continues to evolve beyond traditional appliances, developing intelligent technologies designed to improve everyday life through performance, efficiency and elevated home experiences.
This innovation-led approach is particularly evident across Haier’s kitchen and laundry categories, where the brand is responding to growing consumer demand for hygiene, wellness, food preservation and seamless integrated design.
A new standard in dishwasher hygiene Haier’s latest Biovitae dishwasher range has been developed to deliver enhanced sanitisation while maintaining the premium design and smart functionality expected from modern kitchens. At the heart of the Biovitae range is the exclusive sanitisation technology, designed to help eliminate 99.99% of bacteria at just 45 degrees. The odour- safe mode also activates the Biovitae light without running the dishwasher itself - eliminating odours from the dishwasher for up to 10 hours. The range combines advanced washing
performance with intelligent features including flexible loading solutions, energy-efficient operation and connected functionality, helping consumers optimise kitchen routines while maintaining exceptional cleaning standards. Premium aesthetics also remain central to the design. With sleek finishes, intuitive controls and seamless integration into contemporary kitchen spaces, the Biovitae collection has been developed not only to perform efficiently, but also to complement modern interior trends
Innovation built on global leadership Haier’s continued investment in product innovation is underpinned by its global scale and long-standing industry leadership. The brand operates across more than 200 countries and regions worldwide, supported by an extensive global infrastructure focused on design, manufacturing and consumer-led innovation. This international scale enables Haier to rapidly respond to changing lifestyle trends and evolving household needs, from food preservation and hygiene through to energy efficiency and smart home integration. The innovation behind the Biovitae range has also received industry recognition, with the collection shortlisted as a finalist at the IER Awards. “We’re incredibly proud to see the Haier Biovitae dishwasher range recognised as a finalist at the IER Awards. The collection represents a major step forward in how consumers think about dishwashing, combining premium design, intelligent connectivity and advanced sanitisation technology to support healthier, more hygienic living at home. As consumer expectations continue to evolve, we’re focused on developing products that deliver meaningful
innovation alongside
exceptional performance and aesthetics. Being shortlisted is fantastic recognition of the team’s work and Haier’s continued commitment to pushing the category forward.” - |Richard Howarth, Senior Product Manager, Dishwashing, Haier UK & IRE
Extending the premium connected home Multiple Haier and Hoover products have been shortlisted at this year’s IER Awards. Alongside the Biovitae dishwasher collection, Haier’s
X7 Washing Machine and I-Master Series 3 Flex Double Drawer Air Fryer have both been recognised within the smart innovation categories, while sister brand Hoover has also received nominations for the Pro Wash Series 3 Washing Machine and HW3 Turbo Clean Wet & Dry Cordless Floor Washer & Vacuum. This design-led philosophy continues across
Haier’s wider portfolio, including the recently launched Horizon refrigerator collection and the Couture laundry range.
Unveiled in London earlier this year,
the new Horizon refrigeration combines advanced food preservation technologies with premium architectural design. Features including NutriBank technology, intelligent food management systems and enhanced freshness zones demonstrate Haier’s growing focus on helping consumers preserve food for longer while reducing waste in the home. Alongside this, the Couture Care Laundry Collection reflects Haier’s premium positioning within the connected home market. Designed with a strong emphasis on aesthetics, intelligent functionality and fabric care performance, the range combines sleek contemporary styling with smart technologies designed to simplify laundry routines and deliver more personalised washing experiences. Together, these launches demonstrate
Haier’s broader vision for the modern home. One where appliances move beyond utility to become integrated lifestyle technologies that support wellbeing, efficiency and elevated living. As the market continues to evolve, Haier
remains focused on combining global innovation leadership with premium design and consumer-focused technology, helping retailers and consumers alike embrace the future of the connected home.
Mr Howarth added, “We are hoping for a win!
We are looking forward to celebrating the best in innovation and design at this year’s ceremony.”
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