Advertorial SWAN
Swan Retro: coordinated SDA and housewares
opportunities for retailers to drive trade-up and cross-category sales. The Windsor collection remains central to the range, spanning microwaves, kettles and toasters, with new colourways including sage, black with bronze accents and midnight blue, alongside additional accessories. The Retro collection, one of Swan’s most
recognisable ranges, continues to evolve with refreshed finishes including matte black and cream, alongside further product development across core SDA lines.
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Swan Drives Breakfast and SDA Growth with New Collections at Exclusively 2026
Swan’s Latest SDA Innovation and Collections on Display at Exclusively 2026, Stand EH400
floorcare ranges. With a focus on design- led products that deliver both style and performance, the display highlights Swan’s strength in key SDA categories and its ability to create complete kitchen solutions.
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Driving Growth in Breakfast Appliances As one of the fastest growing brands in the breakfast category, Swan is delivering strong growth in both units and value across kettles and toasters. This is supported by ongoing product development and a commitment to complete, design-led solutions.
t Exclusively 2026 (Stand EH400), Swan will showcase its latest small domestic appliance (SDA) innovation, supported by coordinated housewares and
New for 2026: Linea and Azure Debuting at Exclusively, Swan introduces the Linea and Azure collections, bringing fresh design direction to breakfast appliances. Linea features a modern linear texture with a mix of matte and gloss finishes, available in Black, Sage and Cream. Designed for broad appeal, it offers a clean, contemporary look suited to a wide range of kitchen styles. Azure takes a more premium approach, with stainless steel construction and distinctive illuminated blue light ring details, creating strong on-counter presence while maintaining everyday functionality.
Expanding SDA Collections Swan continues to build on its strength in coordinated SDA collections, creating
Windsor: new colours, expanded range
Further collections including Hexton, Fjord and Solace expand the offer with distinct design directions. From bold geometric finishes to contemporary black and wood-effect styling, these ranges extend across kettles, toasters and microwaves, reinforcing Swan’s focus on cohesive, design-led electricals.
Coffee Coffee remains a key growth category for Swan, with the range expanding to meet demand for café-style experiences at home.
Highlights include new colourways of the
Retro Pump Espresso Digital Coffee Machine, alongside an extended range of milk frothers covering both entry-level and premium options. The wider coffee portfolio offers a variety of solutions across different price points, combining accessible performance with strong design appeal.
Floorcare Swan’s Lynsey Queen of Clean range will also return to Exclusively, supporting its position in practical, performance-led cleaning solutions and extending the brand’s reach beyond the kitchen. From breakfast and coffee appliances to
coordinated SDA collections and floorcare, Swan’s presence at Exclusively 2026 showcases its focus on stylish, high-performing solutions for today’s kitchens.
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