News 8


Haier UK launches new multi-million pound tennis tournament campaign


Haier UK has announced the launch of a new multimillion-pound marketing campaign to kick off its official tennis partnership with some of the world’s greatest tournaments.


The campaign will cover the Cinch Championships, held at Queens club in London, and a radio campaign is running across all London FM stations and will feature alongside a solus email and


online competition. There is also print advertising in the Metro publication and branding at selected underground stations within the vicinity of Queens Club to capture event attendees. There will also be a four-week campaign of London-centric targeted digital adverts, reaching 15 million consumers across Meta and Google display ads, the brand said.


Antony Peart, Director of Brand and Communications at Haier UK, said: “This is another clear strategic commitment to the Haier brand and gives a huge platform to display the connected home message to consumers across a whole range of touchpoints. Through the power of tennis, the Haier brand is getting closer to customers attracted by outstanding performance, tailor-made, smart and ecosystem experiences.” As part of this campaign, the manufacturer has announced that it is partnering with David Lloyd Clubs to inspire more children to get into sport, and it is launching a Preloved Tennis Racquet Programme. There will be collection boxes situated at participating David Lloyd Clubs and anyone who drops off a tennis racquet will also be in with a chance to win a trip to the ATP Tour finals in Turin, or 10 tennis lessons at their local David Lloyd Club. The racquets will be


collected and


refurbished before being passed on to local schools and communities.


Mitchell & Brown increases support for indie retailers


Mitchell & Brown retailers across the country will now benefit from the brand’s sales and support team in a bid to help them through the cost-of-living crisis. This increases the independent retail partnerships the company has built since 2016 and continues its strategy to offer customer support in the TV business. Dan Brown, Mitchell & Brown Operations Director, said: “We have grown significantly


since launch and now feel the time is right to build a dedicated in-house support team for our loyal retail customers. Our close partnerships with retailers have underpinned the success of the Mitchell & Brown brand, and we look forward to further strengthening those ties directly with our customers.” The company’s TV range was previously sold to many independent retailers through Big Red Sales, but Mitchell & Brown will now deal directly


KBBG celebrates ‘greatest AGM yet’


The Kitchen Bathroom Buying Group (KBBG) said it hosted “its greatest Annual Members’ Meeting to date” in June in celebration of the buying group’s 10-year anniversary, with record- breaking attendance. KBBG Managing Director, Bill Miller, commented:


“We wanted this year’s Annual Members’ Meeting to be a true reflection on how far we have come as a group. The event was an opportunity for our independent kitchen and bathroom specialists to


meet with suppliers and benefit from exclusive offers, while our speakers certainly provided food for thought with a plethora of facts and figures for everyone to contemplate and absorb.” The KBBG also recently added Fisher & Paykel


to its portfolio of brands, offering cooking, cooling, dishwashing and laundry appliances. Mark Young, Sales Director at Fisher & Paykel, said: “We are excited to be joining forces with the KBBG to bring our distinct styles to independent


with all its retail customers. The company, which recently transitioned from being a family-owned business to employee-owned, said it will be introducing many new initiatives over the coming months to improve its marketing. Steve Chappell, TVD Group Account Manager, said: “We are invested in all our customers and are confident that this change will allow us to continue to provide our industry-leading service to all our retailers.”


kitchen showrooms across the UK; they can sell our products with the confidence that they have been beautifully designed and built to last.”


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