News


The industry’s leaders in sustainability – Panasonic and Bosch top dogs


In a study comparing 157 of the world’s biggest organisations across 13 industries, Reconomy (the waste management service) produced an algorithm which measures the strength of a business’s ethical messaging on social media and its individual business strategy. Using Corporate Knights’ leaderboard and YouGov’s


ranking of the most publicly perceived companies, both these manufacturers mention key terms such as ‘sustainability’, ‘renewables’ and ‘green energy’ the most. Panasonic’s sustainable keywords were mentioned 188


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times across its public and professional platforms. Overall, it ranked eighth out of the 157 organisations analysed. Sony and Bose came in just behind (for this sector), with 97 and 60 sustainability pledges respectively. Samsung


was ranked 68 out of 157 companies and LG 78th. Meanwhile, Bosch is leading the way for the utilities


and appliances sector with 138 sustainable pledges. It came in 15th place. But Hotpoint, Indesit, Morphy Richards and Russell


Hobbs were found to have zero ‘sustainable’, ‘renewable’ or ‘green’ mentions; they all ranked much lower down.


Miele promotes its eco credentials In other news, Miele is launching a major consumer digital marketing campaign to promote its sustainability credentials. Entitled ‘Obsessed with quality that lasts’, the


campaign will evolve throughout the year and will cover the sustainability features and benefits across all Miele product categories; it will include digital display and social


media advertising, online point of sale, influencers, podcast sponsorship and PR. This follows the introduction in November of the new


‘Which? Eco Buy’ recommendation, awarded to four Miele washing machines.


Haier has created a state-of-the-art brand activation centre within new premises at its Warrington HQ to showcase its Hoover, Candy and Haier brands. The new facility comprises separate


showroom areas for each brand – housing over 140 models from the cooking, cooling,


laundry,


dishwashing, floorcare and air purification portfolios – as well as a


Digital UK and Freesat to merge


TV services The BBC, ITV and Channel 4 have announced plans to integrate Digital UK and Freesat (UK). “This will help ensure viewers continue


chef’s theatre for cooking demos and meeting spaces. The manufacturer’s IoT technology


is also featured showing how products integrate with the award-winning hOn smart home app.


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to have access to a range of free-to-view TV services in the UK, as well as benefit from technological developments across the two services”, they said. Digital UK facilitates the provision of


Freeview TV services, while Freesat offers access to subscription-free satellite television with catch-up and pay-


as-you-go options. Jonathan Thompson, CEO of Digital


UK, said: “The combined entity will promote the very best of free-to-view content whilst reflecting the changing nature of consumer consumption.” In similar news, Freeview has said


that its connected TV service, Freeview Play, is now home to over 30,000 hours of on-demand TV. It has increased its content by more than half in just two years.


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