Virtual CES 2021 Show Review


CES 2021: Virtually the same? 10


Nearly 81,000 attendees. Over 1,900 exhibitors. More than 46 hours of conference programming. CES went all-digital for the first time ever for the 2021 edition. Free from jet-lag and attending from home, Stuart Tickle gives his review of some of the biggest brands’ announcements.


three million square feet of exhibition space spread over multiple venues across Las Vegas. I didn’t know what to expect from the virtual


A


show this year, but in the build-up to the event I added exhibitors, keynotes, launches and spotlight sessions to “my schedule”. Unfortunately, the show is on PST time (minus eight hours) so to watch it live took real commitment, but it soon became clear that most of the content was available on demand for the show duration, if not longer. Something that I found frustrating, however, was


the raft of launches and announcements on YouTube or in the press days before even the press day, which made attending live a bit of a non-event.


visit to the real CES show is a


military operation to avoid hours of wasted time travelling and waiting around. There is usually around


DAY ONE


LG I clicked on the Virtual Booth and the buffering queue to get in built some anticipation to what was a very impressive animated entrance. What followed was an excellent walk-through experience. The LG video presentations provided headline details of the 2021 product line-up, while the virtual booth was very much the future products showcase. These include a transparent OLED Smart Bed


TV – the display pops out of a base that contains speakers. First, a low slim info display rising up to be a full transparent display, then a black background rises behind to make it a normal TV. A 48-inch bendable LG OLED TV is another


future concept for CES 2021, but like the Bed TV, is very saleable in my opinion.


On a more current note, LG’s 2021 TVs will


feature massive improvements with OLED Evo being the next gen, higher brightness, Alpha 9 Gen 4 processor with powerful AI up-scaling, object-based processing and genre/lighting condition settings were all announced CES.


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