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Show Review CES, LAS VEGAS


18


Smarter HDR flatscreens dominate CES 2019


Better pixels not more pixels was the mantra at this year’s Las Vegas tech-travaganza. Steve May reports from the show fl oor.


W


direction of travel. 8K screens may have edged a little closer to the mainstream, pushed relentlessly by Samsung and LG, but it was better pixels not more pixels that reflected the zeitgeist.


ith over 170,000 industry


professionals attending, and more than 4,400 exhibitors, CES isn’t showing any signs of fatigue. “We’re beginning another decade of profound


transformation,” declared indefatigable CTA President, Gary Shapiro, during his opening keynote. As if to prove his point, next-gen automotive technologies, health and well-being, smart city and infrastructure solutions all jostled for space alongside traditional areas of interest. Thankfully the new CES app proved an invaluable guide.


It was no surprise to see TV technology once again dominant, but few could have predicted the


As if rudely awakened by jet lag, manufacturers suddenly seemed alert to the fact that the HDR consumer experience hasn’t quite lived up to the hype. It was time to make amends. Dolby took the wraps off Dolby Vision IQ, a more intelligent implementation of its dynamic metadata HDR system. The original Dolby Vision was designed to improve HDR by dynamically managing HDR on a scene by scene basis, tone mapping as required, in contrast to the one-size fits all approach of vanilla- flavoured static HDR10. The goal was always to better reflect the creative intent of the filmmakers. Unfortunately, that intent becomes difficult to discern when the picture looks


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