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Home Entertainment ANALYSIS: TV


Talking TV 22


Sony’s XH90 latest midrange 4K LCD TV


From improved pixel quality, almost bezel-free, and rollable sets, to the rise of 8K and voice assistance, we bring you the latest news in TV tech. Francesca Seden reports…


t the time of writing this, the UK is on full lockdown in the grip of the coronavirus pandemic. So now is no ordinary time to be talking about tellies. As it happens, when ERT recently approached retailers from across the UK to find out how they were coping during the crisis, most mentioned (unsurprisingly) a boom in TV sales.


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In fact, Paul Mead at Michael R Peters told us that an elderly couple had visited his store to upgrade from their ancient “tubby tellies” to a brand, spanking new 4K model.


With kids at home to keep entertained and educated and everyone having to stay at home for the coming weeks and months, home entertainment is now extremely important. For now, companies are continuing to trade online so those that can do this may manage to maintain at least some level of business during this difficult time. So what are consumers looking for from their tellies, what technology is most popular right now and what can we expect to see in the short to medium term?


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