FEATURE u Factory Automation Automating the World
Mitsubishi Electric’s new tagline reflects its contributions to a better world through automation.
M
itsubishi Electric Corporation has launched “Automating the World” as the global slogan for its Factory
Automation Systems business. The new slogan expresses the company’s
goal to leverage automation for the betterment of global society by combining advanced technology, experience and know-how, and customer support as a trusted partner. “Automating the World” was developed based on the voices of numerous Mitsubishi Electric’s stakeholders from around the world, including customers in the field of industrial automation as well as company employees involved with Factory Automation Systems. For China in particular, the global slogan will be followed by a special subphrase “zizai linghuo”, which is a unique phrase created based on a similar local phrase meaning free and flexible, to support local understanding of the global slogan. In recent years, global society has been compelled to adapt to the growing needs for work efficiency, digitalisation and decarbonisation. Under Mitsubishi Electric’s current medium-term business strategy through the fiscal year ending March 2026, the company is growing its factory automation systems business with intelligent manufacturing solutions and other technological innovations that are enabling customers to respond to change by transforming their businesses. Mitsubishi Electric is also developing advanced automation technologies in other fields to enable global society to respond to pressing needs for change.
Going forward, the company will actively
promote its “Automating the World” slogan to grow its Factory Automation Systems business and further enhance its brand value.
THE STORY BEHIND THE SLOGAN Life has become more complex and, to some degree, more confusing. Manufacturing, and from a larger perspective society, has gone through huge challenges and resultant changes. The most impactful have been the rapid adoption of digitalisation, the pressing need to become sustainable in all aspects, from energy consumption to pollution reduction, and the need to cope with shrinking populations in many nations. It is important to address these social issues in order to realise a sustainable global environment while striving to realise a safe, secure and comfortable society that respects all people.
Despite all these changes it is comforting
to know that there are companies and partners you can rely on. Mitsubishi Electric has consistently focused on creating “Changes for the Better” for a vibrant and sustainable society through continuous technological innovation and ceaseless creativity. The company’s Factory Automation Systems team are proudly finding new ways through the application of advanced technology, sharing know-how and actively collaborating with one goal, of applying and utilising automation for the betterment of all. Through the use of its “Automating the
world” global slogan, Mitsubishi Electric aims to help a world of industries, but also a world of societies, to apply automation for the greater benefit.
Mitsubishi Electric
ie.mitsubishielectric.com
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The MELFA Assista COBOT has been designed based on the Mitsubishi Electric’s well-proven MELFA industrial robot arm. It allows collaboration with human co-workers with minimal guarding, and has been certified according to ISO/TS 15066 – the international
standard specifying safety requirements for collaborative industrial robot systems. The new series of COBOTs offer hand guided teaching as well as an intuitive accompanying engineering software that enables quick and easy start-up.
12 November 2022 Irish Manufacturing
www.irish-manufacturing.com
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