FOOD & BEVERAGE  FIRST EDITIONS


FOAMO brews in eco cup market M


ade from renewable plant-based polypropylene, the company’s choice in energy saving all-electric injection


moulding machinery from Sumitomo (SHI) Demag, along with the enthusiastic assistance of processing and zero carbon power experts, fully supports the FOAMO planet-friendly cups sustainability mission. Every aspect of R&D to full scale production and commercialisation of the FOAMO cups and lids manufacturing process was meticulously  Designed, engineered and manufactured entirely in the UK on two dedicated Sumitomo (SHI) Demag IntElect2 machines located at the  cells are powered solely by electricity generated from an on-site biomass plant. Made using 85% less virgin polymer material  unique robust foamed wall reduces plastic use by 50%.





  traditional plastic coffee cups, resulting in a carbon footprint across the entire production journey that is 20 times smaller. Given that 2.5 billion disposable coffee cups  waste and plastic pollution requires urgent and immediate action. Equally, many recyclable cups are not as green as they are perceived.


For example, bamboo cups often contain high amounts of non-recyclable melamine. Conversely, the FOAMO cups are made from a renewable   


SUPPORTING SUSTAINABILITY FROM START TO END


Eager to reshore production and bring injection  to research potential technology suppliers. Sumitomo (SHI) Demag’s clear brand messaging   extremely patient and supportive as we moved from experimenting with concepts to full trials. 


Mark Alderson, managing director of drinkware manufacturer First Editions, says the company has launched a revolutionary new lightweight reuseable coffee cup concept


our goal to launch FOAMO at Merchandise  about supporting our decarbonisation production efforts.


 screw thread in the lid, moulding precision and processing control is essential. Responsible manufacturing means minimising production   achieved a stable process and the repeatability that reduces rejects.


  demands incredibly high levels of reactivity and repeatability. In this case, direct drive was the only way to achieve the level of performance required. 


platform on the IntElect ensured we met the strict requirements for average opening speed, while the accuracy of our direct drive injection   ensure the optimum performance for both speed and precision.”


DECARBONISING PRODUCTION In November 2024, the two FOAMO dedicated   David Horsfall, director of property &  supporting SMEs with the development and  decarbonise electricity and heat and improve the environmental performance for SMEs as  emissions by 2030.”


34 May/June 2025 Irish Manufacturing www.irish-manufacturing.com


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