BARCODING, LABELLING & PACKAGING CATAPULT PRINT
Catapult innovates again with new customer app
Lewis Cook, co-founder and chief executive of Florida-based label printing company Catapult Print, says the business has launched a new app for customers that enables them to manage and monitor all their label printing requirements from a mobile phone or mobile device.
T
he move continues Catapult’s focus on customers with a high-quality service at
a reduced cost. The company has been leading the industry in its groundbreaking approach to and management through its bespoke Crystal system. Now, in addition to being able to access real-time management information at any time through their secure, personalised Crystal dashboard, Catapult customers can also use the company’s Crystal app to scan incoming and outgoing consignments, check stock, place and modify orders, and use all the order tracking and reporting functions of their Crystal dashboard on the go. I have led the company’s pioneering approach to integrating cutting edge automation and technology into its management and operations.
bespoke Crystal system and now with our unique Crystal app, has three key drivers – all of which are focused on giving our customers an exceptional service. Firstly, our digital systems enable us to operate
allowing us to take an agile approach so that we can offer customers shorter lead times, lower prices, and the highest quality standards, which are constantly tracked and monitored. Secondly, our digital systems mean we can
offer our customers complete transparency. No customer ever has to call us to chase up an order, and they never have to wonder if we’re hiding behind false promises, because all the information on their print job is available to them in real time. We’re happy to talk to customers if they want to call us, but their dashboard enables them to check anything they need to know and get instant, accurate data.
With the introduction of our app, we are taking things a step further still by providing a tool that enables customers to integrate our investment in technology with their own systems, using that analytics in their own operations. In parallel with the introduction of the Crystal app, Catapult has introduced a unique QR code
30 May/June 2025 Irish Manufacturing
“Our investment in our bespoke Crystal system and now with our unique Crystal app, has three key drivers – all of which are focused on giving our customers an exceptional service.”
for every consignment dispatched to a customer. By scanning the QR code when a consignment
arrives on site, and again when the labels are used, food producers and packaging companies will be able to track and monitor demand, enabling them to forecast more accurately and thereby reduce the risk of both write-offs and delays due to lack of stockholding. Customers can customise the app aligned to
from the technology in a way that dovetails with their own processes and systems. Labels are a small part of getting the product to shelf for our customers, but here at Catapult we have utilised the power of marginal gains to make a huge difference to our own business, and impact for our customers.
www.irish-manufacturing.com
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