RANGE REVIEW: GARDEN MACHINERY
of these have increased by 2% in the past year. Likewise, trolleys are our fourth best selling product with feedback indicating these are mostly used to transport logs.
to a recent study by Mintel). For the first year ever, our top selling lawnmower has been a Webb electric lawnmower which retails at just £99. Our Q Garden budget range has never been so popular and 12-inch hand pushed cylinder mowers have completely sold out. This is clearly a price-based decision as consumers seek out greater value-for-money and, we believe, reflects the cost of living crisis’ impact on less well off households.
Another impact of the cost of living crisis is the increase in sales of twin packs.
Petrol isn’t going away The cost of living crisis hasn’t impacted everyone equally if large petrol lawnmower sales are a gauge. This year we have sold more 18-inch petrol lawnmowers than projected, representing 30% of our top 25 products. These types of mowers are predominantly bought by men over 50, who have large gardens. A number of retailers have moved away from stocking petrol lawnmowers – some based on environmental factors - but it does mean they are missing out on high value sales. Many of the
larger mowers are purchased online where consumers are seeking out convenience as many are returning to the office for work. It is crucial that garden centres and retailers further develop their multichannel offerings to allow consumers to shop where and when they want.
Keeping the home fires burning Sales of wood-burning stoves have increased considerably over the past couple of years, which is reflected in sales of log splitters and trolleys. Log splitters have been in our top ten products continually, but sales
RANGE REVIEW: OUTDOOR PLAY EQUIPMENT
SOVEREIGN: ELEVATING GARDEN PLAY EQUIPMENT
When it comes to integrating the joys of play and the serenity of nature, Sovereign is at the forefront of revolutionising the concept of garden play equipment. From enhancing outdoor aesthetics to nurturing youthful exuberance, its high-quality equipment is meticulously designed to enhance the garden and outdoor living areas.
equipment is crafted to elevate your lifestyle, bringing about a harmonious blend of fun and functionality. Sovereign pride themselves on
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offering a diverse range of garden play equipment that caters to every imagination and outdoor space. Its collection encompasses an extensive
32 DIY WEEK SEPTEMBER 2023
ith a rich array of offerings ranging from play towers to seating arrangements, our garden play
selection of play towers, captivating play items, comfortable benches, chairs, tables, and storage solutions. Each piece is thoughtfully designed and meticulously crafted to ensure both durability and aesthetic appeal.
Commitment to quality When you choose Sovereign, you’re choosing a company that is deeply committed to delivering top-notch garden play equipment. Its products are not only designed to ignite children’s imaginations but also built to withstand the test of time and the rigors of outdoor play.
Every step of the manufacturing
process is carried out with utmost care and attention to detail. A dedicated team of experts, equipped with years of experience, ensures that each piece meets the highest standards of quality,
safety, and durability. Additionally, as a UK-based company, Sovereign takes pride in supporting local craftsmanship and industry.
Diverse range Sovereign’s garden play equipment is designed to cater to a diverse range of individuals and settings, ensuring that everyone can benefit from the joy and value they bring. Whether you’re a school seeking to create an engaging outdoor learning environment, a park looking to attract families with exciting play options, or a parent aiming to transform your backyard into a captivating play space, Sovereign has the perfect solutions for you. Schools can create immersive and interactive play areas that foster creativity, physical activity, and social development. Parks can draw in visitors with eye-catching play structures that provide endless hours of fun and adventure. Parents can transform their gardens into enchanting play zones, nurturing their children’s imagination and encouraging active outdoor play.
๎ณ๎For more details, visit www.
sovereignplayequipment.co.uk or call 01702 804200.
www.diyweek.net
One to watch Ride on mowers are understandably popular when it comes to large lawns, with petrol mowers dominating. But huge strides have been made in cordless ride on mowers enabling over two acres to be mowed on a single charge. Combine this with the minimal maintenance required and lower prices (partly from reduced shipping costs) and customers are taking battery ride-ons far more seriously. Over the coming months we will be bringing several cordless ride on mowers across different price points to market as we see this as a good investment. Retailers take note!
About Handy
Handy is one of the UK’s largest independent garden machinery wholesale distributors, supplying specialist dealers, large national retailers, garden centres and mail order companies.
๎ณ๎
www.handyonline.co.uk
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