NEWS
West Yorkshire plantsman fulfils a lifelong ambition to build a Chelsea garden
ERoofing launches sister site Silicone Direct
ERoofing, one of the UK’s leading roofing online stores, has launched a new sister website, Silicone Direct (
siliconedirect.co.uk). The website will focus on sealants, silicones, and adhesives, providing a superb range of products at low prices, with fast delivery, and excellent customer service to meet the standards set by ERoofing. Talking about the launch, Robert Beer, manager of ERoofing, stated: “This is an exciting addition to our rapidly growing platform at ERoofing. We’ll build on what we do well to ensure that tradespeople and DIYers across the UK get the best service at great prices. We look forward to working with the top brands and great courier services to
PEOPLE NEWS New BIRA Direct team bolsters member support
The British Independent Retailers Association (Bira) has strengthened its Bira Direct buying group team with two major new appointments - Claire Leigh as Trade Marketing Manager and Lisa Richardson as
Sales Support and Business Development Executive. Claire and Lisa bring a wealth of retail and marketing experience that will directly benefit Bira’s community of independent retailers. Their roles will focus on enhancing member communications, supplier relations, promotions, and overall support. Claire joins Bira Direct after over 30 years working in marketing
and retail roles, most recently as the owner of the award-winning independent store Two Ducks in Woking, Surrey. Joining her is Lisa Richardson, who brings over 25 years of experience in the DIY and hardware industry to her new position as Sales Support and Business Development Executive. Lisa’s main focuses will include following up on email campaigns, processing review forms, monitoring changes, and managing member communications.
IronmongeryDirect appoints new Managing Director
Leading specialist supplier and member of the Manutan Group, IronmongeryDirect, has appointed Dave Coulson as Managing Director. Coulson brings a wealth of commercial, ecommerce, and leadership expertise to the role, having previously held the position of CEO at three well-known private equity-backed businesses, and
Group Marketing Director for an AIM-listed food group of seven companies.
Following 26 years’ working within the FMCG industry for blue chip companies such as McCain Foods, Nestlé and Kellogg’s, coupled with significant experience developing multi-channel branded businesses throughout his career, Dave has extensive knowledge and qualities that will prove invaluable to the company. In recognition of his experience, Coulson is also a Fellow of the Chartered Institute of Marketing (CIM).
Amidst a competitive market combined with the fast-moving world of ecommerce, Coulson’s focus will be steering the company forward in meeting these challenges by helping IronmongeryDirect continue to evolve and grow as the leading supplier of ironmongery products in the UK.
Andrew Baker appointed Managing Director of Zest as Steve Morgan becomes Chair
Andrew Baker, the former Financial Director of timber outdoor decorative structures, garden furniture and GYO specialist Zest, has been appointed as the new Managing Director, and Steve Morgan will serve as the company Chairman. Steve Morgan has been Zest’s MD since the company was founded in 2005 and MD of the P&A Group for 25 years. He took over from his father, P&A’s founder Malcolm Morgan. Andrew Baker has worked with the business for 16 years and in the last ten years has been Financial Director. The move comes as Zest continues its vision to become the premier consumer choice for outdoor living solutions, setting ambitious
growth plans while also addressing the key challenges in the industry. 6 DIY WEEK MAY 2024
provide unmatched service and customer experience.” Silicone Direct is now live and available to buy from. The website currently offers free next working day delivery on orders over £50.
The range of sealants Silicone
Direct stock includes: bathroom sealants, brick and concrete, decorators caulk, fire-resistant sealants, general purpose, hybrid sealants, nail replacement, pool and marine, roof and gutter, weatherproof sealants, window and glazing, and wood and laminate sealants.
Featuring industry leading brands such as: Soudal, Everbuild, Sika, Bond It and Bostik, Silicone Direct is at the forefront, striving to provide customers with high quality products at the most affordable prices.
Such is a Halifax plant buyer’s commitment to conservation and gardening that he used annual leave to volunteer on the build of an award- winning garden at this year’s RHS Chelsea Flower Show. Marc Salama took leave from his position as Commercial Plant Manager at Yorkshire Garden Centres to work on the Gold medal-winning Water Aid Garden, which was co-designed by Tom Massey and Je Ann from Studio Weave. “The WaterAid garden explored the challenges presented by an ever-changing climate. It focused on sustainable water management, used materials that
are reclaimed and repurposed for a lighter carbon footprint. It also featured a colourful array of plant species designed to deal with varying amounts of rainfall,” said Salama.
“It was an incredible experience, and I learnt a lot about sustainability that will inform my work at Yorkshire Garden Centres. To be involved in the build of an RHS Chelsea Flower Show garden was an honour in itself, but for it to win a Gold Medal was fantastic.” The Water Aid Garden will be
relocated to a public space in the north of England. Salama’s role involves visiting growers and building relationships
with suppliers to source plant ranges that inspire customers to create great gardens. He works across Yorkshire Garden Centres sites at Tong, Tingley, Otley and Bingley plus Dean’s Garden Centres in York and Scarborough.
Jewson to sponsor Western Football League
Leading national builders’ merchant Jewson has announced it is now the main sponsor of the Western Football League. Formed in 1892, the league has 40 member clubs covering Bristol, Cornwall, Devon, Somerset, Dorset, parts of Gloucestershire and Wiltshire. The sponsorship was announced at the opening of the brand new Jewson Bridgwater branch, which took place on
28th May. The Western Football League’s chairman, John Pool, officially opened the branch with
a ribbon cutting, and several players from Bridgwater United FC attended the event. Andy Jordan, Regional Managing Director for Jewson South West, said: “The Western Football League is steeped in history, and we know many of our customers support the teams within it – whether as casual fans or committed followers. When the opportunity arose to become part of that community, we jumped at the chance.
BHETA to host webinar with Wayfair
BHETA is to hold a retailer networking webinar with Wayfair on Wednesday 26th June 2024 at 10:30am. The speaker is Karolina Andrijauskaite who is Associate Director at Wayfair. The event is relevant for all BHETA members.
Karolina
will present for around twenty minutes before welcoming delegate questions. Wayfair is one of the world’s largest home retailers. It had over $12 Billion in net revenue for 2023 serving over 22.4 million active customers. It’s home to over 30 million products from over 20k suppliers and has over 13k employees with operations in North America and Europe. The event is for BHETA members. Non-members who are interested in experiencing a BHETA event and are thinking of joining the association, are also welcome to register for a ‘taster session,’ on the condition they are happy to have a membership chat with the relevant sector manager. To register for the BHETA webinar with Wayfair, visit the BHETA website
www.bheta.
co.uk and follow the link.
www.diyweek.net
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