BUSINESS INSIGHT: MP MORAN
was looking to expand its offering of abrasives and the benefits the business has seen from day one. “In our sector revenue is key,
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so we are always on the lookout for products that will generate new income streams as well as bring new customers into our stores or visit our online store,” says Good. “The most recent additions to our vast portfolio were Mirka’s sanders and abrasives available through our five London stores and our website. Like any good business we did our due diligence and what we found was that Mirka is the tool of choice for a multitude of customers including decorators, builders and joiners and the fact that our team knew it was a high-end brand fit in nicely with the type of products we were already selling.”
Knowledge is key
Upon signing on the dotted line there is a lot of work that goes on behind the scenes before the tools hit the shop floor. The key is ensuring that the stores taking on the tools have the necessary knowledge to enable them to answer customers’ questions. The Mirka team assisted with this by training the branches stocking the products. This was important because these machines are not what you would describe as run-of-the-mill products and, due to their price point, they are a considered purchase because the customer must weigh up the pros and cons of the tools.
In addition, Mirka’s consumables
offering, which includes discs and sheets, is sold because of the quality finish it delivers. This quality is well known throughout the sector but for us, it was also important to highlight to the customer the key USPs such as a longer life span and, when combined with a Mirka sander and dust extractor, the abrasives provide a dust-free work environment, which is a bonus. Alongside the training that we completed, we know that if there is a product update the local Mirka representative will pass this information on to the power tools personnel in the branch. This ensures that our team has access to the latest information for our customers.
High-quality products Now the tools are on site, we are experiencing several benefits. The first is there has been a good
24 DIY WEEK MAY 2024
ary Good, head of buying at MP Moran, explains the process the company went through when it
MP MORAN:
volume of traffic through our online store and our customers consider Mirka tools and abrasives as a viable alternative to other brands on the market because they are high-quality products that offer the user the ability to employ the tools and abrasives across multiple applications, so we price them very competitively. Alongside this, the accessories that are available with each machine also help drive the sale and could potentially lead to additional purchases down the line. The second benefit is customers
are recognising what Mirka’s products can do for them. The way this has been aided is twofold. The first is all the information we have put online about the tools and abrasives means the customer has everything in one place. The second is in store through the demo morning we have run with Mirka at our Kilburn branch. It provides the customers who attended with
50 YEARS AND STILL GROWING STRONG
MP Moran has been in business for nearly 50 years, but from the day the company launched it has always been on the lookout for the best suppliers to ensure its customers can purchase the right products for the job at hand. This ethos is highlighted by its investment in Mirka’s range of tools and abrasives.
an opportunity to see the products in action and to engage with Mirka and our team about them. It also exposes the customer, who might be used to employing other brands, to the tasks Mirka’s products can perform and the benefits they can bring to their business, which they might not have even thought about, which could potentially lead to future sales.
“Overall adding Mirka’s products to our portfolio has opened new doors for our business and the added value we have gained from the partnership in terms of training
“In our sector revenue is key, so we are always on the lookout for products that will generate new income streams.”
and assistance on demo days has made it a great business decision,” concludes Good.
About MP Moran MP Moran is a family run business supplying Building and Plumbing products. The first branch was opened by Micheal Moran in 1976 on Kilburn High Road. Through his own experience he saw that it was difficult to purchase all his building material needs under one roof so he decided to open a builders merchants that would offer a one stop shop for all building products. Over the last 47 years ‘MP Morans’ have become a name associated with supplying quality and reliability to the building trade in and around the London area. Since 1976 MP Morans have gained a reputation of quality and have been able to expand with branches in West Hampstead, Kennington, Kilburn, Watford and Willesden.
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