RANGE REVIEW: HOUSEWARES
EXCLUSIVELY REVEALS LATEST STYLE TRENDS
The Exclusively Show (11-12 June, Business Design Centre, London) has a well- established reputation for predicting the commercial trends in housewares, gift, and small domestic electricals, and as exhibitors are starting to submit product for the ‘so on trend’ displays at Exclusively. Phil Pond from trend forecaster, Scarlet Opus provides a sneak preview.
T
he first of three ‘macro-moods’ to be identified is
‘Realism’, a style informed by consumers who
accept things as they are and take a ‘deal with it’ attitude to life. Phil has also supplied a pre-show insight into the colour and pattern trends to look out for in 2024/25 and, as they move mass market, up to five years beyond. Realism consumers are focused on ‘needs’ as opposed to ‘wants’,
an approach based on financial anxiety and being self-reliant. For suppliers, the upside of this is that while buying less, ‘Realists’ want to buy better and ideally from companies to which they can relate. There is an opportunity to humanise in a ‘real people sell to real people’ sense, so designers and makers come to the fore. Plus there’s a demonstration of reliability and value at any price point. In terms of colours, there is a wide potential palette ranging from mock orange and rust, through
safari, tea and olive to virtual pink, lemon zest, gumdrop green and Dutch blue. Patterns major on flora and fauna, especially where imprecise, distorted or reflected. Worn, faded and blurry are also very much on trend in terms of surface design.
Chair of Exclusively, Will Jones comments: “It’s great for both exhibitors and visitors to get some preview insight into the top trends ahead of the event itself. It ensures that Exclusively is as ever a real showcase of the absolute best and
most current housewares, gift, and small domestic electrical products in the industry.”
The show itself will feature trend talks, trend tours for buyers and displays of exhibitors’ products pre- selected for being particularly ‘on trend’.
More information about visiting Exclusively can be obtained from the BHETA Member Services Team on 0121 237 1130 or via the website at
www.exclusivelyshows.co.uk
REFRESH YOUR PLANTER STOCK FOR SUMMER WITH IVYLINE
Ivyline has thousands of planter styles with a great variety of design edits to cover all purposes, from emporium-style terracotta urns and stylish metal containers to adorn entrances, through to hanging baskets and gorgeous giftable planters for any occasion. A fruitful long-term partnership between Ivyline and Royal Botanic Gardens, Kew brings a highly respected horticultural brand to the mix, with beautifully curated collections of planters and houseplant accessories that are designed with gifting in mind and attract aspirational lifestyle shoppers.
The Spring/Summer24 stock is ready and waiting for deliveries at the Ivyline HQ in Kennilworth. Small minimum order requirements (£450) mean you can purchase according to specific needs and without having to store large quantities of stock on site. Swift delivery means you can place orders with confidence, as and when you require them. With a talented and
28 DIY WEEK MAY 2024
experienced in-house design team to work with, Ivyline brings out two coveted seasonal collections each year, one for Spring/Summer and the second for Autumn/Winter. This year’s S/S24 design edits include the cottagecore-oriented ‘Country’, the fresh and colourful ‘Joy’, elegantly rustic ‘Nature’s Stories’, vibrant and eclectic ‘Curiosity’, the subtle tones and smooth lines of ‘Purity’, energising and dramatic ‘Global Journeys’, the minimalistic charm of Japandi, stylish practicality of ‘Simplicity’, plus further Everyday lines and specialist pots for Cacti and Orchids.
Looking further ahead to A/W24, the Ivyline portfolio has even more to inspire your customers, with a continually refreshed range of home accessories to complement the core offering of planters. Design edits for the second half of the year are as inspiring as the Spring/ Summer offering with ‘Country Charm’ and ‘Rustic Retreat’ featured in the luxurious A/W catalogue alongside ‘Sophisticated Opulence’, ‘Festive Elegance’, ‘Christmas Luxe’, ‘Winter Cabin’,
‘Noel’ and ‘Nordic Noir’. Ivyline’s planters are manufactured in Europe and often hand-finished or handmade from scratch, meaning they have a much lower carbon footprint than items produced in the Far East. Many products are constructed
from eco-friendly materials such as recycled glass, metal, sustainable jute or seagrass, meaning they’re the ideal choice for environmentally conscious shoppers. Price points that range from just a few pounds for novelty pots and miniatures to £50+ for the most premium planters in our range, mean that there is an Ivyline products to suit all budgets.
Ivyline customers can benefit
from premium quality in-store merchandise display units and shelving, that will help you create the best displays to drive sales and encourage higher basket spend in store. Modular Back Wall stands (1m, 2m, 4m, 6m and 8m) and bespoke POS can be easily customised to fit particular shop spaces, whilst free standing tiered display units are ideal for putting together curated
merchandise looks that can be changed across the seasons and depending on key occasions. Ivyline’s highly experienced merchandising team is on hand to set everything up and help with stock refreshments. You can book an appointment to view the full Ivyline Collection at the showroom in Kennilworth by emailing:
sales@ivylinegb.co.uk
www.diyweek.net
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