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New-look Monty Miracle
makes outdoor cleaning easy Monty Miracle’s Outdoor Cleaner has a new look for Summer 2025
Proven to remove black spot, algae, lichen and other organic stains from concrete, stone, wood and metal, the product is hailed a ‘miracle’ by end users looking for a quick and easy way to clean driveways, patios, decking, fencing and walls, without using a jetwash.
The product was created by Martin Beaumont, who combined his experience of working with English Heritage and Shell to create the perfect cleaner that is kinder to surfaces and easier for consumers to use. It is simply applied to the surface then left for 10 minutes before rinsing -
the unique formulation cleans away grime and grit without an invasive jetwash that can damage surfaces.
Martin says: “I’ve worked with a wide variety of stone types and I find it heart-breaking that so many people use aggressive jetwashing to clean their drives and patios: this can destroy sealants between tiles and remove the surface layer of stone, leaving it exposed and vulnerable to damage and decay. Our alternative is proven to offer a simple, more effective solution and we have a range of five-star reviews, social media fans and excellent online sales figures to prove it.”
Monty Miracle has recently
introduced new packaging clear communication and on shelf standout. The popular logo and signature colours of blue and yellow have remained but the label now uses bolder, deeper
tones with clean typography to emphasise its unique selling points through bright messaging and iconography. It also features before-and-after photography, to showcase the remarkable results. The team has a proactive marketing strategy in place including influencer marketing, consumer PR and advertising and social media to drive awareness and footfall to store.
www.montymiracle.co.uk
rebecca.roberts@
montymiracle.co.uk
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