ADVERTISEMENT FEATURE
Palace Chemicals offers the widest range of tiling adhesives and grouts for the DIY market
As an established UK manufacturer of over 47 years, with a superb reputation for its comprehensive range of products, Palace Chemicals is proud to offer DIY multiples and independents the UK’s most extensive range of user-friendly and attractively packaged tiling adhesives and grouts.
Palace Chemicals’ extensive
tiling range includes preparation/ aftercare products, ready-mixed and cement-based adhesives and grouts. The company produces over 250 formulations in total, which are overseen by a market leading technical team, operating from two well-equipped laboratories, covering research & development and quality control respectively. A consistent programme of investment and innovation has led to Palace Chemicals establishing an enviable reputation as a reliable and valued trading partner for some of the biggest names in the DIY sector. Over the last 18 months, the company has rolled out a refreshed packaging look, which is modern, consistent and effective at communicating key product benefits to the trade and retail customers alike. Combined with Palace’s full range of retailer support, the new look ensures that products fly off the shelves! The company provides support to its customers with a range of in-store material, full colour product brochures, banners, posters, grout cards, shelf edge labels, header cards and pallet wraps. Backing
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this up, the company offers support 24/7 from its website including technical datasheets, material sheets, ‘How To’ videos and more. There is also a national salesforce team of ten who can be called upon to help customers with queries and technical support at any time. In offering this level of support, Palace builds on the widespread trust which exists in the market for the company and its products. The Palace range includes a
comprehensive assortment of powdered adhesives including both S1 and S2 adhesives. The S classification is a measure of the deformability of the adhesive, whereas the standard C classification (C1 and C2) is a classification that stands for Cementitious. S1 and S2 adhesives are designed to cope with the stresses created by slight movement within a substrate, where S1 adhesives have a deformability between 2.5mm and 5mm, whilst S2 adhesives allow for transverse deformation in excess of 5mm. This attribute does not allow for lateral movement in the substrate.
For the majority of applications, S1 is adequate, which is why most of the Palace products fall
into this category. All of the S1 tile adhesives from Palace Chemicals are suitable for use with either wall or floor tiles and in internal or external situations. The most recent addition is the Palace Extra-Lite range. The Extra-Lite range is an ultra-lightweight, thin and thick- bed, flexible high yield 10kg tile adhesive (that covers the same area as a traditional 20kg bag), which features a lightweight, highly polymer-fortified S1 formulation to provide the flexibility required for fixing large format tiles and panels or where slight movement or vibration is likely.
It is important of course to use the right adhesives for the right tasks, and for DIY consumers who prefer to work with ready- mixed adhesives, Palace has that requirement covered too, with no less than six different ready-mixed products supplied in resealable eye-catching tubs. When it comes to grouting, the Palace grouts range stretches to four different products, including Anti-Mould Grout and Colour- Lock, a premium product which is available in a choice of 12 different colours, unaffected by efflorescence or shade variation.
Palace also offers the NX range - well-known in the trade for its DIY-friendly products - offering an unbeatable combination of quality and superb pricing for the consumer. It also offers the Langlow range, with its strong heritage in the retail sector. Products in the ‘Langlow by Palace’ range are now repackaged to complement the rest of the Palace product line-up and include innovative DIY products such as Fix’n’Grout in a tube, which can be used as either a wall tile adhesive or a tile joint grout. The whole Palace range can be found on the recently-revamped company website, which also hosts four different downloadable brochures, including the new Tiling Brochure. This contains full details, including pack sizes, of all products, colours and performance information.
0151 486 6101
www.palacechemicals.co.uk
www.diyweek.net
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