SHOW REVIEW: SPRING FAIR 2025
SPRING FAIR 2025 ENDS ON A HIGH
As the doors closed on the 75th edition of Spring Fair, the UK’s largest retail trade show for home, gift and fashion, the NEC Birmingham was buzzing with energy, innovation, and meaningful connections. Over four days, more than 38,000 retail buyers and industry professionals gathered to discover the latest trends, meet suppliers, and be part of the ever-evolving retail landscape.
T
he 75-year-old show is expanding and transforming. As the retail sector continues to adapt, Spring Fair is at
the forefront, fuelling growth by creating an unparalleled retail experience that connects buyers, brands, and industry experts. The show welcomed thousands of retailers including Marks & Spencer, John Lewis, The Very Group, Fenwick, Robert Dyas, Next, Moonpig, Matalan, B&Q, Tesco, Wayfair and ALDI.
A mission for growth With a mission to enable growth in the retail industry, Spring Fair has taken bold and creative steps to enhance its show, ensuring it meets the evolving needs of retailers and the industry. This commitment is reflected in its rapid expansion - Spring Fair is now the fastest-growing retail show in the UK, drawing in more exhibitors, buyers, and decision-makers, and it aims to create the UK’s largest retail experience to service the industry for the next 75 years.
Soraya Gadelrab, Event Director of Spring Fair said: “The show’s evolution is not just about size; it’s about impact. It’s not just the volume of buyers; it’s the quality and it’s the opportunities that this show delivers. By listening to the industry, responding to market demands, and embracing innovation, Spring Fair is delivering more than just a trade show; it is building the ultimate retail experience. “We are dedicated to helping and supporting the UK retail sector to thrive by providing the environment for retailers to discover innovative products, gain valuable insights, and forge meaningful connections. Our success is measured by the growth and achievements of the businesses it serves and over the
26 DIY WEEK MARCH 2025
last four days we’ve heard so many success stories and new opportunities that highlight the tangible impact of Spring Fair.”
Nurturing emerging brands & entrepreneurs
Spring Fair 2025 placed a strong emphasis on fostering new talent through initiatives like the #SBS Village, in partnership with Theo Paphitis, and the New Business Pavilions. For many first-time exhibitors, the show was a game- changer.
Spring Fair is transforming the traditional trade show model into an interactive, immersive retail experience. By integrating activations, trend-led content, and
experiential showcases, the event is creating more opportunities for engagement and learning. New enhancements introduced to elevate the retail experience included the new Business Pavilions, new Licensing Lab stage, and Buyer Lounge, featuring an immersive High Street experience.
Meaningful connections that drive retail forward Throughout the event, retailers from across the UK and beyond - from John Lewis and M&S to independent boutiques and heritage sites - engaged in meaningful conversations with suppliers and industry leaders. Buyer Tracey Sysum from Marina Homeware summed up the
experience, saying: “We have found everything we are looking for. It’s been great meeting suppliers, and the Buyer Lounge is a real treat.” The Buyer Lounge, featuring an immersive High Street experience, proved to be a highlight, allowing visitors to engage their senses with fragrances, tastings, and interactive brand showcases. This year’s introduction of Heritage 75 fragranced candles and diffusers provided a nostalgic and celebratory touch to the show’s milestone anniversary.
A show filled with special moments
The show kicked off with a grand opening by renowned designer Laurence Llewelyn-Bowen, who set
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