RANGE REVIEW: MERCHANDISING & POS T
he Buffalo POS display is designed with both retailers and customers in mind. Traditional brushware displays
often suffer from poor organisation, excessive space usage, and clutter, making it difficult for both retailers and customers to interact with the products effectively. Buffalo’s display addresses these challenges head-on, offering a sleek, organised, and space-efficient solution which is much easier for consumers to find what they need: Space-saving design: The POS unit reduces floor space usage by up to 50%, making it ideal for retailers with limited space, such as smaller stores or busy trade counters. Full-range display: The stand showcases the entire brushware collection, offering customers a
BRUSH UP ON YOUR MERCHANDISING
Buffalo’s POS brushware display is more than just a stand – it’s claimed to a ‘game-changer’ for retailers. It solves long-standing retail challenges, enhances product presentation and organisation, maximises space efficiency, and increases customer engagement, all while helping retailers boost sales and streamline operations.
one-stop-shop for all their needs, from platform brooms to scrubbing brushes, which increases the likelihood of multiple purchases. Unique zig-zag hooks: These hooks hold brushes neatly at an angle, improving shelf appeal and providing customers with easier access to each product, resulting in faster decision-making and a better shopping experience. Organised hand brush storage: Clever, dedicated storage space for smaller items ensures everything stays neat and easily accessible, improving both the customer experience and retailer efficiency. Bold, eye-catching branding: The display’s strong, clear signage draws attention and creates an instantly recognisable presence in-store, making it easier for consumers to identify Buffalo products. Built to last: Just like Buffalo products, the stand is designed for durability, featuring heavy-duty metal bins and reinforced hooks that can withstand the high demands of
JOIN THE VIP CLUB!
Doff Portland, one of the UK’s leading manufacturers of garden care products, has launched a new exclusive programme to support independent DIY retailers and garden centres.
T
he Doff VIP Club recognises and rewards both new and existing retail partners who commit to a
qualifying level of stock, offering exclusive benefits designed to enhance in-store performance and the shopper experience. Doff is one of the UK’s leading manufacturers of sustainable garden care products and one of the only UK manufacturers of slug control pellets.
www.diyweek.net
The company produces a range of branded and private label products for major retailers across the UK and EU, having been awarded a King’s Award for International Trade. These brands include Doff, Portland Garden, Power Up, and Pest-Stop.
Members of the VIP Club will gain access to a bespoke suite of point of sale (POS) materials to enhance shelf visibility and improve both shopper navigation and customer experience.
In addition to the POS material,
busy retail environments, making it a long-term investment for retailers.
Adapting to market challenges The trade industry has long struggled with the efficient display of brushware. Before the launch of Buffalo’s POS display, many retailers were faced with disorganised, inefficient, space- consuming brushware sections that failed to attract or engage customers. Retailers often had to choose between offering overpriced premium brushes or subpar, low- cost options. Buffalo recognised this gap and
created a brushware line that is said to be both affordable and premium quality, solving this issue for retailers and consumers alike. Retailers are especially impressed at the margin the range gives them, with a low cost but premium feel, they can charge higher prices and make more profits. The brushware is crafted using top-grade materials, including
VIP Club members are also package identified as ‘chosen retailers’ by Doff.
The programme underlines Doff Portland’s ongoing commitment to the independent garden centre community,
offering tangible
support to help retailers drive sales, strengthen customer loyalty and grow their business.
Commenting on the VIP Club launch, Kim Huynh, head of marketing at Doff Portland, said: “It’s fantastic to launch our new, exclusive programme and support independent garden centres across the UK in improving their in-store experience.
“Our solutions help cut through the noise, making it easier for customers to find what they need, while simultaneously positioning retailers as reliable sources for garden care essentials.” Doff is part of the Pelsis Group, a leading global manufacturer and
supplier of specialist brands in the pest and garden care sectors.
For more information about the Doff VIP Club, or to enquire about joining, please visit https://doff.
co.uk/contact-us
JUNE 2025 DIY WEEK 9
varnished, chamfered grade A wood stocks and dense-fill bristles, providing superior performance at a more accessible price point. Unlike many competitors who reduce bristle count to save costs, our brushes remain full and efficient, ensuring faster, more effective sweeping. A key innovation for the range is the Tuff-Lok Bracket – an unbreakable, secure and easy-to- assemble connection between the brush head and handle. Retailers and consumers alike benefit from a product that is much less likely to break mid-use, a common frustration in the industry.
Proven success and retailer feedback The feedback from retailers and trade professionals has been overwhelmingly positive. They have seen a noticeable difference in how the POS display has transformed their stores, and how Buffalo’s brushware is helping them drive sales and boost margins. In some cases, customers were so excited by the brushware that they even asked to purchase sample brush heads during retailer visits. This level of enthusiasm shows just how appealing both the products and the POS display are, proving that Buffalo has managed to grab the attention of both trade professionals and customers.
To find out more and to order your own Buffalo brushware POS display unit, visit www.buffalo-
uk.com, email: sales@buffalo-uk. com or call 01206 861122.
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