FEATURE: OUTDOOR LIGHTING


“Carefully curated, outdoor lighting can offer a very lucrative revenue stream.”


and merchandising of outdoor lighting, one proven technique is to split offerings into product and application type. Creating themed displays such as ‘security lighting’, pathway lighting or entertaining lighting can help customers to visualise how different products could be used in their projects. Promoting benefits such as environmental sustainability,


cost


effective installation and ease of use is also a must. Highlighting these benefits will help to attract customers and support confident buying decisions.


For online sales, high-quality photography and video are also essential. Ensure that the manufacturers you do stock can provide strong visual assets as customers will want to see what the product looks like both during the day and when illuminated at night. Carefully curated, outdoor lighting


can offer a very lucrative revenue stream. By stocking a well-rounded range and giving real thought to sales and merchandising techniques, retailers can benefit from strong sales and increased customer engagement.


Illumination plays a huge role in creating mood and ambience


For more information, visit www.4liteuk.com.


Flowerbeds and borders can be enhanced with spike or in-ground lights


Red Gorilla® product focus: the NEW Power Tubs!


This month’s product focus


from Red Gorilla® is the NEW Power Tub – the latest innovation from one of the UK’s


trusted names in construction accessories.


Purpose-built for the demands of today’s job sites, the Power Tub is tough, practical, and versatile – exactly the kind of product that sells itself when a builder, plasterer or landscaper sees it on the shelf. It’s made from Red Gorilla’s pioneering Gorilla Plas®, a unique material that offers a semi-rigid, incredibly robust structure while remaining easy to clean, flexible in use, and exceptionally long- lasting.


As merchants know, shelf space is valuable – but so is reputation. Stocking quality products that deliver for your customers pays back in return visits and repeat purchases. The Power Tub does exactly that, with two practical formats tailored to specific trades and use-cases:


www.diyweek.net most


• The 4-handle Power Tub: Designed for safe, efficient hoisting up scaffolding, this version features four reinforced handles that prevent tipping, meaning materials go up without spilling. It’s a smart solution that brickies, roofers and general contractors will immediately see the benefit of.


• The 2-handle Power Tub: Ideal for mixing with paddle mixers, this variant features a heavy-duty base that can withstand repetitive mechanical mixing without cracking or warping. Perfect for plasterers, tilers, renderers and groundworkers. Both variants are UK made, something that’s becoming increasingly important to merchants and customers alike. With sustainability high on the agenda, the Power Tub’s fully recyclable construction and lower transport footprint (thanks to UK-based production) give it strong eco credentials without compromising on durability.


The real opportunity for


merchants? This is a product that bridges multiple categories – tools, site equipment, mixing, waste handling – and appeals to a wide range of trades. With merchandising and marketing support available, the Power Tub not only performs well on-site, it stands out in-store too. Margins on consumables and site essentials can be tight. The Red Gorilla® Power Tub changes that. It’s built to last, priced to move, and backed by a brand that’s already a


staple in most merchants’ ranges. Stocking it means offering something better – and something that keeps your trade customers coming back. In short, this is the kind of product every builder’s merchant should be offering: tough, smart, British-made, and built for repeat business. Contact Red Gorilla® today via email: sales@redgorilla.red or call 01455 848 184 to discuss trade pricing and pallet quantities. Red Gorilla® – Built to Work. Designed to Sell.


JUNE 2025 DIY WEEK 21


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