EVENT PREVIEW: SOLEX 2025


enjoyment. There’s a diverse selection of products, including garden furniture, shading, BBQs, garden decor, outdoor leisure buildings, outdoor heating, and all kinds of outdoor accessories.


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Awards and after party For the second year running, SOLEX is hosting an awards and after party on Tuesday, 8 July, at The Vox, Resorts World, NEC, Birmingham. This year, we’re gearing up to bring you a British Grand Prix F1 themed evening event.


In celebration of the Formula 1 British Grand Prix Weekend, happening 4-6 July at Silverstone, SOLEX is putting together an exciting night of celebration and networking.


In pole position on the night will be David ‘Crofty’ Croft, Sky Sports F1 Lead Commentator, famous for his energy and love of Formula 1. He’ll share behind-the-scenes stories and talk all about the sport. The evening starts with a welcome drink, and slipstreams into a hot food buffet. Guests can enjoy not only the SOLEX awards but also the thrilling F1-themed atmosphere, complete with F1 race simulators to test your driving skills to the limit. It’s the perfect mix of business and fun, bringing together people from across the industry.


iscover more than 50 companies showcasing top- tier brands and premium furniture crafted for outdoor


THE FRESHEST OUTDOOR LIVING EVENT OF THE YEAR!


Celebrating its 17th year, SOLEX (8–10 July, Hall 5, NEC Birmingham) stands out as the premier event for discovering the top outdoor living and garden leisure products for your shop floor or online store. It’s also an excellent opportunity for networking, rekindling old relationships and building new ones.


to meet The Shropshire Lad aka Adam Purnell on Wednesday 9 July who will be joining us to give some great hints and tips on getting the most out of your BBQ.


Register now to secure your place To register and for more information about this year’s SOLEX trade fair, including an event agenda, show floorplan, full exhibitor list and product highlights, please visit www.solexexhibition.com


Loving Outdoor Living


Returning this year is the Loving Outdoor Living area, located just outside Hall 5. This area will feature BBQ exhibitors showcasing their culinary skills on grills and firepits. Live music will set the mood, and attendees will have the opportunity


ZEST ADDS TO MODULAR OUTDOOR ENTERTAINING COLLECTION AT SOLEX SHOW


Following the outstanding success of Zest’s outdoor entertaining collection during the 2024/25 season, the timber garden furniture and outdoor leisure specialist is returning to SOLEX to unveil a host of additional ‘al fresco’ products (stand number #650) to extend the range. The new products add to the original modular concept, enabling


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consumers to customise their own outdoor cooking and dining areas. With infinitely flexible options to suit all lifestyles and space availability, Zest’s enhanced range is being marketed as ‘Your Outdoor Kitchen; Your Way’.


Extending its ‘at one with


nature’ offer, Zest’s new products include additions to its stunningly successful Terraza Outdoor


Kitchen as well as a coordinating garden BBQ shelter and a great new corner pergola, ideal for any garden. The new products are aimed squarely at the developing garden leisure market amongst younger consumers, while still appealing to the established outdoor entertaining market. The new product highlights being launched at Solex include: The Zest Terraza Outdoor Kitchen Island Set. A wider selection of Zest Terraza Outdoor Kitchen modular units including: The Zest Terraza Egg BBQ Zone The Zest Truro Garden Shelter The Zest Ludlow Corner Pergola The new Zest Jersey Arbour and Lara Bench, adding to Zest’s popular darker finish range. There is also imagery and video


material to support stockists in engaging consumers. As in previous years, Zest will be promoting the complete cooking and entertaining collection in high circulation national consumer magazines in its spring and summer consumer campaign as well as in digital media to build brand awareness, create desire, and signpost customers to stockists, and online retailers. Zest’s outdoor entertaining


products are made from sustainable slow-grown softwood sourced from PEFC certified (PEFC/16-37-1490) forests.


 For further information about Zest’s outdoor leisure products, visit www.zestoutdoorliving. co.uk/solex-2025 or email sales@zestoutdoorliving.co.uk


JUNE 2025 DIY WEEK 25


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