FEATURE: OUTDOOR LIGHTING
your outdoor lighting range is up to scratch.
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Consisting of the latest products and technologies, outdoor lighting can form an important revenue stream, so DIY retailers should ensure they offer a comprehensive range that is effectively merchandised and tailored to suit all key outdoor applications. Capable of totally transforming outdoor spaces, exterior lighting has many forms and purposes. From highlighting architectural or planting features, to improving safety and security, its application is diverse and effective installations require a variety of different formats.
How to curate a range that works
Begin by considering the most common uses in demand. From pathways and borders to façade lighting and entertaining areas, each space will commonly require a different type of product. Patios, for example, are best lit by wall lights, festoons and string lights, whilst flowerbeds and borders can be enhanced with spike or in-ground lights. Floodlights are perfect for lighting
up larger areas like driveways or wide garden sections, while low- level bollard lights are a stylish and practical way to brighten up pathways and borders. For walls or fencing, wall-mounted lights are a great way to illuminate and add an extra layer of security and ambience. What is really key here is to offer depth as well as breadth. Consumers want choice so include products for a range of budgets within each category as well as a variety of designs, finishes and technologies. Consideration should also be given to the quality of the products selected. Opt for products produced from die- cast aluminium, polycarbonate or with stainless-steel casings which offer the best performance against the elements for a longer lifespan.
Latest lighting technology Technology is also hugely important when it comes to outdoor lighting. Illumination plays a huge role in creating mood and ambience and so it is important that the products on offer provide a variety of settings. Smart technology is the number one option for this. Delivering customisable lighting options as well as energy optimisation, it allows users to create bespoke lighting
20 DIY WEEK JUNE 2025
ith long evenings, summer BBQs and garden get- togethers on the horizon, now is the time to ensure
OUTDOOR LIGHTING: CURATING A RANGE THAT SHINES
Outdoor lighting season is in full swing. But with an ever-growing choice of products and rapid tech developments hitting the market, what do consumers really want? In this article we speak with Rachel Morris, marketing manager at 4lite who provides expert insights on must-stock products, key features and sales and merchandising advice.
schemes precisely programmed and automated according to their needs and preferences. From the timings of operation to the colour, brightness, intensity and combination of luminaires in use, it allows for an unparalleled level of customisation and control.
For options at a lower price point, include products with dimmable or CCT settings which can also allow customers to fine-tune the tone and warmth of their lighting, delivering real impact.
Another technology that should be included within any range are microwave and PIR sensors. Particularly useful for enhancing safety and security in areas such as
driveways, entrances and side alleys, they automatically activate lighting only when movement is detected, helping to save energy and provide instant visibility. Solar powered products should also be widely available and included within retail offerings. Improvements in technology mean solar powered lighting products have improved vastly in recent years, offering much more reliable performance. They are hugely popular with environmentally concerned consumers and of course those concerned with escalating energy bills.
Solar lighting is also
quick, easy and cost-effective to install as there is no need for disruptive outdoor cabling or electrical wiring
work to take place. Customers can simply do it themselves in just a few minutes, without the need for an electrician.
Effective sales and merchandising Avoiding light pollution is also a major consideration for those embarking on outdoor lighting installations. To make it easier for customers, stock a wide range of fittings that hold the ‘DarkSky Fixture Seal of Approval’ accreditation. This recognises products that feature advanced lens technology and enhanced glare control helping to prevent light pollution being created. When it comes to effective sales
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