NEWS
Autumn promotion from Handy offers retailers valuable savings
British manufacturer Handy has announced a selection of promotional offers across a wide range of garden machinery to support retailers this autumn. Retailers can benefit from increased margins on leaf blowers, log splitters, chainsaws, accessories, and more – order now in time for the autumn garden season! In this lead-up, having the right autumn gardening machinery in stock is essential to meet customer needs and provide valuable sales opportunities. Over 100 garden machinery
products have been included in Handy’s new autumn garden machinery promotion, which
Exclusively show raises £20k for RDT
is available on orders placed before the end of September 2024. For more information or to receive the autumn promotions via email, contact Handy at sales@handys.
co.uk. You can also visit Handy’s trade website to apply for a trade account at
www.handys.co.uk.
More than 30 suppliers from the housewares, small domestic electricals and gift sectors who were exhibiting at the Exclusively Show have collectively raised £20K for the industry charity, The Rainy Day Trust (RDT), by donating product from their exhibition stands.
Exhibitors at the show were asked to donate products from their stands at the end of the two- day event for the charity to pass on to families in need or to sell and raise money.
Housewares,
gift, and small domestic electricals suppliers responded in style and pallet loads of stock were promised to RDT.
Unwins and British Garden Centres collaborate to raise funds for Greenfingers charity
Unwins seeds, part of Westland Horticulture, and British Garden Centres, is delighted to announce the successful fundraising of £1,800 for the Greenfingers Charity.
The contribution was made possible through the dedicated efforts and collaboration between Unwins seeds and British Garden
Centres group, where proceeds from the sale of Unwins’ Butterfly Blue sweet pea seeds were donated to support Greenfingers. The exclusive variety of sweet pea was available to consumers solely at British Garden Centres’ 62 retail stores. The Greenfingers Charity is
renowned for creating magical and inspiring gardens for children in
hospices across the UK, providing a much-needed sanctuary for young patients and their families. The funds raised will aid in the development and maintenance of these vital green spaces, offering comfort, solace, and joy to those who need it most.
The initiative to donate
proceeds from the Unwins Seeds Butterfly Blue sweet pea sales
Westland Horticulture to partner with Carbon Gold
Westland Horticulture, home to market leading brands such as Jack’s Magic, Boost, Resolva, Peckish, Unwins and Kent & Stowe, is pleased to launch a first in carbon neutral compost as part of a new partnership with Carbon Gold, the world’s longest standing biochar brand. The launch of the carbon neutral compost from Westland is
PEOPLE NEWS New appointment to head-up IBMG’s roofing division
Independent Builders Merchant Group (IBMG) has appointed Adrian Tansley as divisional managing director for roofing. For the past three years, as the operations director for IBMG’s
roofing division in the South, Tansley has overseen the smooth integration of Roofing Gear’s three branches; Independent Roofing Supplies’ three branches and MS Roofing’s five branches into the IBMG portfolio. A roofing veteran of 40 years, he is
credited with being instrumental in the roofing division’s growth in recent years. Adrian Tansley is preceded in the post by Danny Spokes, who is now divisional managing director for IBMG’s South West build division. Andrian Tansley, from Wokingham, Berkshire, said: “With four decades in
roofing, I am excited about the plans for further growth for IBMG’s roofing division. A big part of this is developing and providing ambitious career paths for our people within this division. There is no doubt that we have a lot of talent in our ranks, and together with our extensive network of roofing branches we will continue to provide roofers with our extensive range of roofing materials supported by our remarkable customer service.”
6 DIY WEEK JULY 2024 Two new appointments for leading tile specialist
Leading tile specialist, Ceramique Internationale, has announced two key appointments to its experienced senior sales team. Francesca Cornforth, who joined the business three years ago, has taken on a new and expanded role as Specification Sales Manager – House Builder Division. Francesca has a wealth of experience in the tiling sector, having previously worked as a design and sales consultant for a number of prominent ceramic tile brands and, most recently, managing Ceramique’s Leeds-based Tiles and Mosaics showroom.
Joe Haywood joins the business as the new Showroom Manager in Leeds. With more than ten years’ experience in the industry working as a manager for a number of high profile KBB retailers, Joe was keen to take the opportunity to specialise in the tiles sector. He will be responsible for the day to day running of the 4,500 sq ft showroom, providing advice and support to customers in person, on-line and over the phone, as well as supporting the Ceramique sales team and working with customers on projects across the North of England.
www.diyweek.net
a true first in growing media using biochar, and follows extensive development, which now combines Westland’s excellence in growing performance with a zero- carbon footprint. The production of biochar is a scientifically verified Negative Emissions Technology CO2 removal process.
Keith Nicholson, Marketing
Director, at Westland Horticulture, commented: “Enriched Biochar
has an important role to play in the future of sustainable gardening, and Carbon Gold has developed environmentally conscious products that we will bring to many gardeners going forward. The introduction of Westland’s carbon neutral compost represents the direction of our partnership and the technical advancements from our R&D team in creating this new standard in sustainable growing.
was launched earlier this year and quickly garnered enthusiastic support from gardeners and plant lovers nationwide.
Rainy Day Trust CEO, Bryan Clover commented: “We have now had chance to value the donated product and it’s clear that Exclusively exhibitors have contributed £20k to the charity, just from their donations as the show. Everyone at RDT is immensely grateful to all the donors and to the Exclusively Show as a whole for supporting us.”
BHETA’s Chief Operating
Officer and Exclusively Show Chair, Will Jones said: “It is always a pleasure to help RDT with the very good and much needed work it does for people who work - or have worked - in any avenue of the home and garden industry. More suppliers than ever donated this year with more product than any previous year, and this amazing monetary result is the impressive result of their generosity.”
Flymo unveils new ‘Easi Does It’ campaign
Flymo has launched its new ‘Easi Does It’ campaign, marking a significant step in a multi-million pound investment to support the continued growth of its cordless range. The ‘Easi Does It’ campaign brings to life the simplicity and convenience of using Flymo products. From achieving lush lawns to maintaining tidy hedges and edges, Flymo’s range of cordless garden tools makes gardening effortless. The campaign is being promoted across multiple platforms, including social media, YouTube, in-store displays, PR and influencer collaborations. The fun and fresh campaign signifies the beginning of a brand refresh for the beloved heritage brand, which introduced the revolutionary and iconic hover mower in 1965. Since then, Flymo has consistently been at the forefront of innovation in the lawncare industry.
Sarah Bentham, UK Marketing Manager, said: “We’re so proud to introduce our new ‘Easi Does It’ campaign, created in collaboration with our great creative agency McCann Leeds, which showcases some of our best-selling cordless products. Flymo’s cordless Easi range takes the work out of gardening, so our consumers can have a lush lawn in minutes or a neat and tidy garden effortlessly.
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