DIY WEEK AWARDS 2024 WINNERS Retailer of the Year
Geejay and Daughter Ltd t/a GJ’S GJ’S has always strived to maintain a ray of sunshine as the go to hardware community store over the last 30 years.
Many of our existing suppliers had failed to clear overpriced stock
from the freight crisis, making them too expensive and limited on new lines. Our solution was to get out there and see who was bucking the trend. Our saviours were Amtech and Bluespot tools! Admittedly more work for us running another two accounts but excellent for customer service and stock availability. This created an uplift and increased DIY interest in store, new POS and better re-thought out displays. Community spirit is probably the key element of our success at GJ’S over the 30 year that we have traded, covering many generations in the area. With the high street in Alfreton failing to pull the community together we decided in 2023 to give it that extra push. We continued with our work with Men’s Sheds through Everbuild and Ronseal, but strived to go that extra mile with Alfreton Park School in helping to create their outdoor workspace. Hozelock has also been a major contributor. Social media has been our biggest area of growth in the community and is definitely how we have continued to keep our existing customers engaged, whilst gaining new ones from sharing and likes. With 7.6k followers at present we can advertise and show new stock items whilst still showing our community days.
Of course no thriving business would be anywhere without a fantastic, professional and reliable team. The staff at GJ’S in 2023 have
been open to new training, getting on board with community related activities but also allowing their personal strengths to shine through. The judges said: “GJ’s is a very progressive hardware retailer that engages well with both suppliers and the local community. A great demonstration of bringing reactive initiatives to life, benefitting all parties (suppliers and retailer), as well as the local consumer.”
FINALISTS: Dae-It-Yersel GJ’s – Winner! Big Red Shed – HC Home & Hobby
www.diyweek.net
JULY 2024 DIY WEEK S15
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