DIY WEEK AWARDS 2024 WINNERS Industry Personality of the Year
Vijay Sahdev from Avron
Established in 2009 Avron has since been servicing the DIY and car care markets with quality products at great value ever since. With its brands Dekton, Goodyear and Maxifix, Avron offers a broad range of innovative products providing solutions for DIYers, tradespeople and car enthusiasts alike. Founder and Managing Director, Vijay Sahdev has been there from the start guiding the company to make sure its products are well suited to a wide range of retailers and to provide bespoke display and point of sale solutions and content to ensure maximum impact in store and online. Vijay is a big supporter of this event and is full of ideas of how to push the industry forward by using his vast knowledge, years of experience, and infectious enthusiasm, all of which go towards making him a very worthy winner of this prestigious award.
Business Expansion Award Team of the Year CMO Group PLC
Founded in 2008 as Construction Materials Online, CMO Group PLC is the UK’s largest online- only retailer of building materials. CMO is proud to be a disruptive force, pushing the wider industry to invest and innovate in e-commerce and digital business strategies to keep
pace with the evolving needs of both trade and DIY customers. Its unique digital hybrid service model, developed over more than 10 years, combines specialist advice and expertise tailored to product and project needs, to service the next generation of customers by bridging the gap between traditional bricks and mortar retailers and pureplay digital retailing.
As part of CMO’s ongoing development and expansion, the company
has recently implemented an ambitious and impactful brand refresh of all eight of its online superstores, creating a new visual identity and strengthening its product offering by redefining its dedicated trade account service and launching an innovative new superstore aimed at the self-build market. The results are as striking as the new brand identity with engagement, web traffic and brand awareness all on the rise alongside a 20 per cent increase in repeat business. CMO has created category authority by offering market-leading ranges listing over 130,000 products through its portfolio of eight specialist websites:
doorsuperstore.co.uk, drainagesuperstore.
co.uk,
insulationsuperstore.co.uk, plumbingsuperstore.
co.uk,
roofingsuperstore.co.uk,
tileandfloorsuperstore.co.uk,
buildingsuperstore.co.uk and
goodbuilds.co.uk. The portfolio also includes
totaltiles.co.uk and
clickbasin.co.uk, both of which were acquired by CMO in 2021 and 2022 respectively.
The judges said: “As part of CMO’s ongoing development and expansion, the company has recently implemented an ambitious and impactful brand refresh of all eight of its online superstores, creating a new visual identity and strengthening its product offering.”
The team at the Cardiff Store have been encouraged to take ownership of their day, and focus on delivering an unforgettable customer experience and going above and beyond what is expected of a retail store to be. These include initiatives such as the hosting of a Men’s Sheds Open Day for the UKMSA affiliated Sheds across South Wales, running training sessions for local colleges both instore and at the college, and the running of weekly events as well as impromptu training sessions.
The team has been encouraged to take advantage of ‘5% learning time’, in which 5% of their time is spent towards their own self development - either in aid of free public events, or to help their own knowledge and understanding of the tools we sell to give a better experience for our customers. Each of the team members is respected for what they bring to the store as an individual, both in terms of their own personal knowledge, background and understanding in our product, but also the different personalities that work together to create a great environment. We recently held a ‘Woodworking Discovery Day’, in which each team member run a live demonstration and hands on session spanning the course of the weekend, giving customers new and old an opportunity to try woodturning, scrollsaws, pyrography, engraving, carving, airbrushing, and resin pouring. A recent college visit also had 10 students try out woodturning, scrollsaws, and pyrography, a feat which would not have been possible without the knowledge and understanding of the Axminster team. The judges said: “Product demonstrations are a great way of educating and engaging both staff and shoppers. It’s a tried and tested method that should be reintroduced in-store to help differentiate the bricks and mortar channel.”
FINALISTS:
Axminster tools – Winner! Dads Shop
S14 DIY WEEK JULY 2024
www.diyweek.net
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