ADVERTISEMENT FEATURE
British manufacturing excellence provides the basis for success at Palace Chemicals
As a proud standard-bearer for British manufacturing, Palace Chemicals has consistently invested in its production facilities to deliver the broadest, highest quality and most innovative range of tiling adhesives, preparation and decorating products on the market. The company is a leader in sustainable manufacturing and is a supplier trusted throughout the DIY sector on account of its reputation for excellent customer service and consistent product availability.
Thanks to a laser-like focus on product development and manufacturing excellence over 47 years, Palace Chemicals has achieved a position of market leadership from its 15-acre site in Speke, Liverpool. The company offers the DIY retailer the most extensive range of tiling adhesives, preparation products and decorating lines available, all manufactured to the highest possible standards.
The company believes that personal relationships are the
bedrock of its success within the industry and consistent feedback shows that customers value the continuity they enjoy from working with the same Palace representatives over extended periods of time. This caring approach may be best exemplified by the fact that so many of the Palace team have been with the business through a large part of its history, and many of the team describe themselves as part of the ‘Palace family’.
This translates to a commitment
to reliable delivery and high-quality service, backing up the product range. The company understands that these are critical measures which every DIY retailer is looking for in its suppliers. Computerised fully stocked warehousing ensures rapid order turnaround, and the company only uses the very best logistics providers. Customers are reassured that any order placed with Palace Chemicals will be met in full and on time. The Palace service commitment includes shortened ETA delivery slots with live tracking for most customers. The entire product range is now
offered with a refreshed packaging look, which is modern, consistent and effective at communicating key product benefits to the trade
20 DIY WEEK APRIL 2025
and retail customers alike. The company also provides support for its customers with a range of in-store material, full colour product brochures, banners, posters, grout cards, shelf edge labels, header cards and pallet wraps. Backing this up, the company offers 24/7 support from its recently revamped website, including technical datasheets, ‘How To’ videos and more. There is also a national salesforce team who can be called upon to help customers with queries and technical support. The product range itself includes everything the DIY retailer needs when it comes to tiling and decorative products. The tiling range includes ready-mixed adhesives and cement- based C1, C2, S1 and S2 adhesives, as well as grouts, preparation and aftercare products. A recent innovative addition, especially suitable for the DIY market, is the Palace Extra-Lite range. This is an ultra-lightweight, thin and thick-bed, flexible high yield adhesive, where a 10kg bag covers the same area as a traditional 20kg bag. It features a lightweight, highly polymer-fortified S1 formulation, providing the flexibility required for fixing large format tiles and panels or where slight movement or vibration is likely.
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