NEWS Sustainable decking brand invests to aid its stockist partners


Leading UK brand of sustainable composite decking and


cladding, Composite


Prime, has launched an exclusive online stockist training programme. Following a huge surge in demand for composite decking products experienced by stockists during the pandemic the brand has invested in a free to use, virtual training platform. This means whilst Composite Prime can only


offer limited


face-to-face training due to national restrictions to support


merchants during a very busy period, it is still able to enhance product knowledge of stockist sales teams, improve technical understanding and assist with sales and customer enquiries. Charles Taylor, Director at Composite Prime, said: “It is crucial that our stockist partners and their staff are able to communicate the unique benefits of composite decking products to customers that are hoping to transform their outdoor spaces. Following completion of the virtual training, stockists


gain ‘Certified Prime’ status. The initial feedback we’ve received on the training platform has been incredibly positive, with ‘Certified Prime’ stockists recognising the importance of the training in order to communicate the low maintenance and safety elements of the products. “Composite materials differ significantly from traditional timber decking, for example its durable properties allow it to stay free from cracks and splinters, significantly increasing product lifespan - there is currently no


BHETA webinar on sustainable packaging


Outlining the cost of doing nothing as being even greater than the impact of the forthcoming plastic packaging tax and the implications of shifting of


responsibility for


waste to the supplier company, in terms of reputation, delisting, loss of investment and decline in share value, Root stressed the need for longer term


PEOPLE NEWS Stuart Slocombe joins Bromborough Paints as Managing Director


Bromborough Paint & Building Supplies Limited (Bromborough), the North West’s largest independent decorators merchant,


is


pleased to announce that it has appointed Stuart Slocombe as Managing Director.


Stuart is highly experienced within the building


supplies distribution sector, with a proven track record of scaling multi-site businesses and growing market share. He joins from Travis Perkins subsidiary, Benchmarx Kitchens & Joinery, where he was Operations Director with a remit for 150 branches nationwide. Between 2015 and 2019, Stuart led Benchmarx’s expansion across the Northern and Western parts of the UK, opening 46 outlets over the period and transforming Benchmarx’s presence in the region to a strongly profitable position. Prior


to Benchmarx, Stuart held senior strategic roles with Jewson and Cemex, devising best-in-class practices for pricing, sales, marketing, product development and category management in each. Stuart joins Bromborough’s experienced leadership team, working with Guiseppe Alfonso, John Ferrington and Dan Peacock, to drive the business forward and capitalise on the opportunities to extend Bromborough’s geographic


distribution with new


branch openings and complementary acquisitions. Stuart brings proven experience of branch development in the North West and best-in-class practices, which pair well with Guiseppe, John and Dan’s deep market knowledge and paint sector expertise. As Bromborough is primed to benefit from considerable investment following its recent


partnership with Cairngorm Capital, this


complementary experience will be instrumental in scaling the business and generating further growth, to ensure that Bromborough fulfils its potential.


Lee Miles appointed as new Sales Director for INTU Your Home


INTU Your Home, part of AET Global Limited, is continuing its drive for commercial growth with the appointment of Lee Miles as the new Sales Director. The experienced Sales Director will join the team to


help develop the INTU brand and strengthen its relationship with the trade, as well as helping to amplify the consumer offering. Having worked across all channels of the Bathroom, Plumbing and Kitchen sectors, the 49-year-old brings excellent strategic process and analytical capabilities to the INTU sales team. Lee started out as one of the youngest sales representatives at Armitage Shanks - aged just 22, and over the last 30 years has held


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senior sales roles in various blue chip industry brands including Ideal Standard, Twyford, Vaillant Boilers, Methven, Quinn Radiators and Duravit.


Lee, who says he enjoys the challenge of managing and developing sales teams, said: “This is an exciting opportunity to bring big brand thinking and my 30 years of industry sales experience to INTU Your Home. “INTU are driven by innovation and a desire to bring


the latest bathroom technology to the masses and I’m delighted to be part of their journey. “Together we will spread further brand awareness - particularly with the trade and retail audiences, ensuring that we strengthen all our routes to market.” The new sales director, who lives in Staffordshire, added: “INTU has a strong track record in direct to customer sales. My strategic focus is to now expand this into the trade and retail channels.”


Simon Bicknell announces early retirement from his position as Toolbank Marketing Director later this month


After 35 years’ of service in various commercial roles, Simon Bicknell has decided to retire early from his position as Toolbank Marketing Director at the end of June. “It will obviously be sad to see Simon leave the business,” said Wayne Flory, Toolbank Chief Executive. “During his time at Toolbank, Simon has played


a pivotal role in some of our most significant developments including the introduction of our Christmas promotion, the launch of the Faithfull brand and its initial ranges, as well as helping launch Black & Decker and Dewalt. “During Simon’s 22 years as Sales Director and more


recently his time as marketing director, he has gained a tremendous knowledge of our business and its people, as well as the industries in which we operate, and has been the external face of our company. “Although Simon is retiring, I am pleased to report that he will act as a part time consultant to the business and remain in close contact. “Simon has been a wonderful ambassador for the Toolbank business and we are extremely grateful for everything he has done for us, over so many years. His friends and colleagues wish him the very best in his (semi) retirement.” Mark Allen (Product Director) supported by Toolbank’s marketing team and Paul Maxwell (Sales Director) will take on Simon’s previous duties with Mark becoming product and Marketing Director.


Simon Bicknell – Marketing Director Toolbank, said: “I have been very fortunate to work with and for so many exceptional people who have supported, encouraged and inspired me over the years and have been able to enjoy some really positive experiences as we have continued to develop the businesses as part of the Toolbank/Dormole family.”


JUNE 2021 DIY WEEK 7


thinking. In particular, the development of sustainable packaging strategies which could be communicated clearly and simply to all stakeholders and supply chain partners. Covering


off the legislative


picture, Tracy and Sarah gave a balanced and independent view of the future role of plastics and cardboard alongside all


other materials, the need for


straightforward consumer and retailer and supply chain communications and transparent understandable labelling. Root was clear that terms


such as the circular economy, recyclable, recycled, compostable and


biodegradable could be


unhelpful, misinterpreted and abused. The key was firstly to


Certified Prime stockists also gain access to Prime Design upon completion of the training, a piece


of independently design


that allows professionals to


innovative software a


garden and obtain a realistic, 3D-rendered view of their decking products, prior to installation. Made using 100% recycled plastic and FSC certified oak wood flour, Composite Prime is


other stockist training available on composite products that provides this key information.”


develop holistic innovation which viewed the packaging solution as an intrinsic part of the product. Then equally to articulate and communicate the chosen packaging strategy clearly to avoid it being pulled out of shape by the demands of other parties such as suppliers or retailers.


Root was founded by


Tracy Sutton in 2013 to help organisations use less and focus on


becoming inclusive and kinder.


regenerative, It works


dedicated to producing sustainable materials. To find out more about Composite Prime visit www.composite-prime.com


in partnership with many UK companies to create low-impact packaging solutions and blueprints for business sustainability, and has delivered projects for Diageo, Pukka and PepsiCo. BHETA’s Chief Operating


Officer, Will Jones commented: “Sustainability is no longer just about compliance.


Consumer


and retailer demands are now echoed by shareholders and investors with the pressure on suppliers to respond.”


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