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PRODUCT NEWS


Leyland SDM boosts employee engagement and store efficiency with YOOBIC


Leyland SDM, the decorating and DIY specialist, has digitised in-store processes and colleague communication in partnership with YOOBIC, the digital workplace solution for frontline teams, to support its rapid growth serving the professional trade, home renovators and DIY enthusiasts across London. Leyland SDM has grown to become one of the most recognisable and trusted decorating and DIY brands in the capital with stores in prominent locations across the city. The stores stock a comprehensive range of thousands of products across all departments, including paint and decorating essentials, building materials, electrical fittings, tools, plumbing equipment, and ironmongery. The rapidly scaling business, which has seen five new outlets open in the past two months, wanted to modernise and streamline communications


www.diyweek.net


mobile-first platform across its store estate in January 2021. By delivering communication,


merchandising and health and safety checklists to colleagues in the flow of work, Leyland SDM has seen an increase in employee engagement across the business.


across its network of 30 stores, which had previously been delivered via multiple back-office systems and paper processes. This complexity was leading to higher operational costs and non-optimised customer service for the retailer whose industry leading advice, delivered by frontline colleagues, is its key differentiator to its big box competitors.


Gardening is officially cool say young people DIYWK-MAY21-BIRA_Layout 1 30/06/2021 11:17 Page 1


Following a successful rollout by Selco, also part of the Grafton Group stable of brands, Leyland SDM deployed the YOOBIC


Jonathan Jennings, Chief Executive of Leyland SDM, explains: “YOOBIC gives us the capacity to drive our operations at scale by improving operational efficiency and communication across our network. The platform provides greater visibility across operations and facilitates quick and efficient communication amongst our colleagues. “This has encouraged greater knowledge sharing, collaboration and innovation amongst our frontline workers who are responsible for – and central to – delivering the excellent customer experience that is necessary to drive forward the growth of our business.”


Leyland SDM boosts employee engagement and store efficiency with YOOBIC


Think the typical gardening enthusiast is retirement age with a large outside space? Think again. Draper Tools has surveyed the nation’s young people to get their views on gardening and it’s clear gardening is enjoying a renaissance among 18 – 34 year olds.


Leyland SDM, the decorating and DIY specialist, has digitised in-store processes and colleague communication in partnership with YOOBIC, the digital workplace solution for frontline teams, to support its rapid growth serving the professional trade, home renovators and DIY enthusiasts across London. Leyland SDM has grown to become one of the most recognisable and trusted decorating and DIY brands in the capital with stores in prominent locations across the city. The stores stock a comprehensive range of thousands of products across all departments, including paint and decorating essentials, building materials, electrical fittings, tools, plumbing equipment, and ironmongery. The rapidly scaling business, which has seen five new outlets open in the past two months, wanted to modernise and streamline communications


www.diyweek.net


Night clubs out, garden centres in The Draper Tools poll of 2,000 young people found that gardening has enjoyed a surge in popularity among 18 to 34 year-olds during lockdown. 83% of young people now describe gardening as 'cool' and 54% would rather amble around a garden centre than dance the night away in a club.


The appeal is rooted in mindfulness, with a desire to make their homes and gardens a nicer place to be, to improve mental health, and creating a space they can escape to.


It also emerged that gardening is so popular that young adults spend close to two hours during a typical week taking care of their beloved plants. Kev Smith, Head of Marketing at Draper Tools commented on the findings: “The popularity among young adults is fantastic to see, we knew it was popular, but even we were surprised by the outpouring of love for it. There’s a tendency to think of gardening as an activity for older people, but this study proves that gardening really is for everyone, whatever your age. Gardening is a very calming activity, as well as a rewarding one –


everyone can enjoy the benefits it brings.” Shopping for the garden


Outdoors, the most common are daffodils, roses, and lavender, along with tulips, mint and hydrangea.


to be on the wish list are garden gloves, a hedge trimmer and pruning tools. To date, those polled have spent £318.56 on such items – with


mobile-first platform across its store estate in January 2021. By delivering communication,


58% revealing they’ve spent more on gardening during the past 12 months or so than ever before. In fact, 56% said gardening is one of the things which has kept


them going in the wake of the pandemic. But this doesn’t mean their interest looks likely to shrivel-up like an unloved plant – 72% intend to keep on investing in plants, tools, equipment, and more to fulfil their vision for their garden.


merchandising and health and safety checklists to colleagues in the flow of work, Leyland SDM has seen an increase in employee engagement across the business.


The study found the most popular houseplants among those polled are cacti, orchids, and aloe vera, followed by basil, spider plants and peace lilies.


across its network of 30 stores, which had previously been delivered via multiple back-office systems and paper processes. This complexity was leading to higher operational costs and non-optimised customer service for the retailer whose industry leading advice, delivered by frontline colleagues, is its key differentiator to its big box competitors.


Following a successful rollout by Selco, also part of the Grafton Group stable of brands, Leyland SDM deployed the YOOBIC


Garden size doesn’t matter Carried out through OnePoll, the study also found 60% wish they had access to more outside space than they do currently – so they could be even more green fingered. However, 78% believe you don’t need a big outdoor area to experience the benefits of gardening.


The most popular place to grow plants is on the kitchen windowsill, while living rooms, bathrooms and balconies are also popular locations for all things green. Kev Smith continued: “Gardening is incredibly accessible which might in part explain its increasing popularity. Wherever you live, whatever your space, anyone can give growing plants a go – and we’re seeing more and more people embracing this. The transformative effect of plants on areas big or small is just one of many great things about having plants in your home – both inside and out.”


www.drapertools.com/sowmuchmore


Jonathan Jennings, Chief Executive of Leyland SDM, explains: “YOOBIC gives us the capacity to drive our operations at scale by improving operational efficiency and communication across our network. The platform provides greater visibility across operations and facilitates quick and efficient communication amongst our colleagues. “This has encouraged greater knowledge sharing, collaboration and innovation amongst our frontline workers who are responsible for – and central to – delivering the excellent customer experience that is necessary to drive forward the growth of our business.”


While the act of gardening itself is one of the biggest appeals – it appears to be more than that. Two thirds (66%) also said they love shopping for gardening items – whether that’s plants, seeds, or tools. When it comes to tools and equipment, some the items most likely


A. Perry secures hardware when the industry needs it most


A. Perry, the West Midlands based supplier of hinges and hardware, has now strengthened its supply chain with significant investment in a purpose-built manufacturing facility base in India. The firm, which has been manufacturing since 1925, now assumes full ownership of the supply chain from sourcing materials right through to manufacture, import and distribution into retailers. Due to market forces, the company reluctantly began outsourcing the vast majority of manufacturing nearly 20 years ago, but recently decided that maintaining its exacting quality standards and consistent stock levels, required building its own facility from the ground up. Decades of experience as an industry-leading manufacturer have been drawn on to develop and install up-to-the-minute thinking and processes which enhance the quality and reliability of the goods produced in its factory in Delhi, India. The project has taken nearly two years and is managed by the in-house team with well over a century of industry experience between them. Spearheading the operation is Managing Director, Guy Perry, with 40 years of manufacturing knowledge in the company, and who has led a training and development programme for the factory’s 150+ employees as well as introducing efficiency processes based on LEAN principles. The project at its Delhi site is being undertaken while the company also invests £1.2m in 15 fully automated robots for its Cradley Heath warehouse, utilizing the innovation supplied by OW Robotics.


JUNE 2021 DIY WEEK 23 PRODUCT NEWS


A. Perry secures hardware when the industry needs it most


A. Perry, the West Midlands based supplier of hinges and hardware, has now strengthened its supply chain with significant investment in a purpose-built manufacturing facility base in India. The firm, which has been manufacturing since 1925, now assumes full ownership of the supply chain from sourcing materials right through to manufacture, import and distribution into retailers. Due to market forces, the company reluctantly began outsourcing the vast majority of manufacturing nearly 20 years ago, but recently decided that maintaining its exacting quality standards and consistent stock levels, required building its own facility from the ground up. Decades of experience as an industry-leading manufacturer have been drawn on to develop and install up-to-the-minute thinking and processes which enhance the quality and reliability of the goods produced in its factory in Delhi, India. The project has taken nearly two years and is managed by the in-house team with well over a century of industry experience between them. Spearheading the operation is Managing Director, Guy Perry, with 40 years of manufacturing knowledge in the company, and who has led a training and development programme for the factory’s 150+ employees as well as introducing efficiency processes based on LEAN principles. The project at its Delhi site is being undertaken while the company also invests £1.2m in 15 fully automated robots for its Cradley Heath warehouse, utilizing the innovation supplied by OW Robotics.


Support for garden retailers Draper has all the tools to help retailers tap into this exciting new market, contact your Draper Account Manager to find out more or take a look at www.drapertools.com/sowmuchmore. Draper stockists will also be able to access more details on Draper’s b2b website.


The top ten tools on young people’s wish list: 1. Garden gloves 2. A complete set of gardening tools 3. Lawn mower 4. Hedge trimmer 5. Pruning tools such as loppers, secateurs, shears 6. Weeders or tools for weed control 7. Garden kneeler 8. Hand trowel or fork 9. Leaf blower 10. Spade or digging fork


JUNE 2021 DIY WEEK 23


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