POS & MERCHANDISING
IGNITE SALES THIS SUMMER SEASON WITH HONEY & WILD GARDEN DÉCOR
With the garden décor category booming and consumers decorating their gardens with the same care as their interior rooms, Woodlodge’s Honey & Wild range is set to take outdoor decoration to the next level with its inspirational portfolio of products, designed to refresh exterior living this summer.
F
Latest trends Retailers
ollowing the company’s acquisition of The Garden Foundry and Adobe Wholesale in July 2020, and led
by Product Development Managers, Martin Kingston and Tara Truman, Woodlodge has curated a new brand and an innovative collection of giftable, decorative garden ornaments and accessories, aimed at gardeners that have an outdoor space which calls out for something a little bit different.
can expect incremental
spends as the trend for taking the ‘inside out’ continues with Honey & Wild offering affordable, cool, quirky art and sculptures which inject a flash of character into even the tiniest garden. Featuring statement pieces that include a stunning range of
garden mobiles, windchimes and rain chains, contemporary and traditional outdoor lanterns, elaborate garden arches and plant supports, wall art and in demand garden mirrors, the Honey & Wild brand aims to capture the imagination of a new gardeners who
are keen to make bold and colourful statements in their outdoor space. With consumers finding comfort
from nature during the past year, Honey & Wild’s range of bird feeders will provide the perfect addition to those that want to attract avian visitors to their back yards. Injecting the fun into wildlife are the Owl and Jay Bird character feeders, resin animal baths and bowls, as well as the award-winning Perched Bird Feeder Stake which scooped a New Product Award at Glee in 2020. Offering year-round appeal with something for every demographic, the Honey & Wild range also includes cast iron figurines, attractive steel wall pot planters, swaying garden balancers, whimsical wooden signs, cute doorstops and garden globes. These have all been designed to have high potential for key gifting periods - such as Easter, Mother’s Day and Christmas.
Merchandising The Honey & Wild range will ignite sales with its in store display concepts which will make this category both commercial and profitable. Make a big impression and attract more customers with our bespoke display
stands, which include wooden A-frames, tiered stands, floor standing displays and hanging trees. These are complimented by branded point of sale graphics that will draw the customers eye, promote key products and benefits to shoppers whilst educating on other products they can purchase from your store in future.
Managing Director, Michael
Wooldridge said: “The Honey & Wild expansion into garden decor marks an incredibly exciting new chapter for Woodlodge. If lockdown has taught us anything, it’s the importance of our gardens with younger people embracing their green-thumb and engaging with their outdoor spaces in a whole new way. “We’ve continued to source, develop and grow this product category with a passion to deliver exceptional quality products for the garden and gift retail market. Woodlodge has seen fantastic growth over the last year and we’re looking to follow that success into 2021 with the Honey & Wild collection.” The Honey & Wild range is available now and can be viewed by appointment at the company’s Tetbury showroom. Bespoke display
solutions and merchandising support are available for each product range.
For more information or a Honey & Wild catalogue, please contact your local sales representative or visit
www.woodlodge.co.uk
PELARGONIUM FOR EUROPE – HELPING TO INCREASE SALES & EDUCATE CONSUMERS ABOUT THIS SUMMER STUNNER
Plant retailers will be pleased to learn that there is a thriving dedicated marketing initiative designed to help drive sales of pelargoniums and increase consumer engagement with this summer favourite. Pelargonium for Europe (PfE) is working to change the way that pelargoniums are perceived by bringing them to the masses and highlighting their many unique and pleasing characteristics, whilst also helping to shine a light on the thriving European horticulture sector and its world-leading production and breeding programmes. The ultimate aim is to encourage more producers and retailers to optimise the opportunities afforded by
14 DIY WEEK JUNE 2021
pelargoniums and to increase sales of these much-loved blooms. Currently PfE operates a dedicated campaign in 22 European countries and it receives EU funding to maximise the size and
scope of the project in six of them: Germany, Austria, France, Italy, the Netherlands, Poland. Each country works towards a common goal and focuses on key consumer target groups; demographics which are perceived to be the biggest sales opportunity for the product. The PfE campaign implements a combination of measures includ- ing conventional PR activities such as news releases and special feature content, as well as media collaborations with magazines, influencers, vloggers and blog- gers, cross-channel digital and social media activities, as well as a range of creative promotional initiatives, from product placement
on TV shows and fashion shoots, through to partnering with festi- vals, hosting pop-ups, giveaways, installations, workshops and more. Closely engaging with the green trade, it also runs campaigns at POS, offering materials to retailers and reaches the green industry through trade press, partnerships with leading players, associations and educators as well as at events such as meetings and trade fairs. Alongside trend photography, a large number of DIY design ideas are also produced, from clever planters to decorative centrepieces To find out more please visit
www.pelargoniumforeurope.com or
www.pelargonium-trade.com
www.diyweek.net
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