PRODUCT NEWS


FISKARS, one of the UK’s leading gardening tool suppliers, is offering retail partners additional business building opportunities throughout the rest of the summer and into autumn thanks to Fiskars’ Pop-Up Demonstration Tree.


BUFFALO is a trusted brand of high-quality plungers for the home. The Buffalo range is one of the widest available, with a variety of sizes and styles. The range includes large plungers for outdoor or floor drains to smaller ones for kitchen and bathroom drains. We stock traditional cup force plungers, the very popular concertina bellows plungers, as well as premium rubber cup plungers. All jobs are covered! Available from Wilsons of Colchester. Check out our 5* Google reviews! n 01206 861122 n sales@wilsonscolchester.com n wilsonscolchester.com


Helping to encourage purchases, the Fiskars Demonstration Tree offers consumers the opportunity to try the brand’s innovative cutting tools for themselves. Browsing customers can use them in-store to cut real branches with Fiskars’ loppers and hedge shears. Additionally, they can also get their hands dirty in the soil section and test out the Fiskars Solid Hand Bulb Planter and various other hand tools. As an added incentive on demonstration days, Fiskars is also


giving away a free Seed Planting Trowel with every purchase as part of its ‘Plant Seeds, Help Bees’ campaign, which has been providing ongoing support for the bee population since 2020. The activity has been highly successful so far, with figures showing that 97% of consumers who try out the Fiskars tools on the pop-up Tree go on to purchase the product. In addition, sales of cutting tools have often tripled for Fiskars’ trade partners that held a demonstration day. Georgina Taylor, Marketing Manager at Fiskars UK, says: “It is very important we continue to support our trading partners, particularly at a time when gardening is becoming more and more popular with a wider group of people, so it is vital for consumers to be able to touch, feel, and use our products to experience their superior quality. “The demonstration days and added incentive of the free Seed Planting Trowel with every purchase has been well received and can provide an excellent business building boost for our partners. I would like to encourage anyone interested to get in touch and see how we can help to generate sales.” n UKinfo@fiskars.com n www.fiskars.com


With the UK currently experiencing a very hot summer, we Brits are doing what we do best in the heat… take to the outdoors and make the most of it! So with more of us spending time outside and dining al


fresco, the expert team at WOOD FINISHES DIRECT has looked into pre-season predictions, combining it with its sales data and popularities to reveal the summer garden trends emerging this season. Here are the top three garden trends this summer: #1 - Varnishing and upcycling existing furniture Why spend thousands upgrading a garden suite, decking, or pergolas, when you could just paint these? With the cost of living going up and up, we’re seeing more customers buying products to varnish or repaint their existing, loved outdoor furniture and decking to revamp it and give it a new lease of life.


Stacey Solomon has been hugely influential in this trend too, as she constantly shares garden DIY and repainting projects and promotes upcycling and reinventing, instead of buying new every season. #2 - Neutral garden colours are in


The neutral colours seem to be the most popular since


the turn of the year; blacks, greys, whites. These are our most popular selling paint colours and they’re effectively


KETER - the world’s leading manufacturer of resin-based household and garden consumer products – predicts that the future of outdoor products relies on long-lasting product design.


Looking at consumer trends across


Europe, Udi Sagi, Keter’s Outdoor Managing Director has seen an important shift: consumers are looking for long lasting products that have sustainability at the core. Sagi says: “People are more conscious about the products they buy. It’s no longer solely about convenience and finding a place to store items. Users now demand better quality and they want to ensure their outdoor furniture and storage is a long term investment – for themselves and the environment.” Looking forward and observing


the trends currently occurring, Keter has outlined what is influencing consumer activity. Retailers must offer trustworthy products that also have clear sustainability credentials, convenience and style to catch the eyes of consumers.


timeless. You can redecorate them with funky greens and pinks for jungle themed gardens, or pair them with mustard cushions for muted sophisticated styles. Or simply just enjoy a neutral outdoor theme, for a simple complementing style!


#3 - Decorated fencing and creative height With many town or estate gardens being overlooked,


it’s no surprise that people are looking for ways to create depth and height and privacy in their garden. Plant climbers have always been popular on fences for this, but 2022 really is the year of the pergola, with many DIY versions being created to offer visual points of interest in a garden space. If wooden pergolas are treated correctly, they can offer a feature in a garden for many, many years. n 01303 213838 n www.wood-finishes-direct.com


The DOTS CLEANING RANGE contains staple cleaning solutions that should be in every cleaning cupboard! A range of simple, powerful and effective cleaning products for the home, that are proven to tackle the toughest of jobs. They clean, remove grease, stains, dissolve oils, remove sticky stuff, mould and mildew and much more. The range includes our eco white vinegar cleaning solution, Sticky


Stuff remover, Hob cleaner and conditioner and more. Available from Wilsons of Colchester. Check out our 5* Google reviews! n 01206 861122 n sales@wilsonscolchester.com n wilsonscolchester.com


www.diyweek.net


Keter is uniquely placed to meet consumer demands with product innovations that look towards the future while taking in the trends which are occurring across different markets around the globe. This enables design teams to construct a product portfolio that will offer the right solution for consumers in different areas of the world. Product material is also important. Keter was aware of consumers’ pull toward traditional wood sheds and opted to achieve a similar look with resin. With consumers taking more of an interest in materials and its quality, resin is an ideal solution to ensure outdoor furniture and storage remain durable and maintenance-free year after year, whilst fitting in to the natural environment. “The outdoor environment is tough and products need to be long lasting so they can stand strong in gardens for years – whether that is in hot or cold climates. Not only is resin perfect for visually matching the traditional outdoor space materials, such as wood, it is ideal for consumers scattered around Europe, where the weather fluctuates around the year,” explains Sagi. n www.keter.com/en-gb


JULY 2022 DIY WEEK 31


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