EVENT REVIEW: GLEE 2022


came dressed in their floral attire in aid of Greenfinger’s Charity, which builds magical gardens for children’s hospices around the UK. Over £2,000 was raised in total!


Exhibitor highlights Midlands based hardware giant Eliza Tinsley, took their Greenman range of gardening tools to the stage at this year’s Glee exhibition at the NEC. With much promise during the build-up to the show, the buzz that followed meant a very busy three days for the Eliza Tinsley team. There were a few standouts on the Eliza Tinsley/Greenman stand including their all-new contractor’s range of tools which proved to be a big hit with the agricultural sector thanks to their robustness and wide range. The Greenman mid handled tools, the longest available on the market today, were a big draw and proved that dedicating generations of research and development pays huge dividends. Hozelock is looking ahead to an exciting 2023 after returning to Glee to unveil a variety of new, innovative products – including watering solutions and accessories, as well as entering brand-new markets. The leading watering brand


used the three-day show to unveil a new range of products that will be available to the market from January 2023.


overhauled range of Oscillating Sprinklers


The new 3-in-1 Nozzle Plus and were


praised by


representatives from both independent retailers and larger garden centres for their innovative design, offering users more control and helping to avoid water wastage. Also, on display at the show was the new Hozelock City bag, which is a versatile and durable bag including all a start-up gardener needs for city life with small spaces, as well as the new HandyHoze expanding hose.


Another key highlight for visitors to the stand was a first look at Hozelock’s revolutionary showering solution. The new Outdoor Shower has been developed in response to the growing outdoor living market, designed for use in gardens and terraces with pools and jacuzzis, and was positively received by retailers.


British home and garden brand, Ivyline, unveiled its S/S 2023 collection at Glee, offering buyers the perfect opportunity to preview the hottest new products well ahead of next year’s peak trading season. More than 250 new SKUS for 2023 were introduced at the show, strongly focused on meeting the


18 DIY WEEK JULY 2022


demands of the UK’s booming houseplant market with trend-led designs that will inspire consumers to indulge their love of plants more than ever.


The array of new products spans an eclectic range of curated concepts, from Nature’s Stories, Coastal and Curiosity, to Global Journeys and Japandi. Purity and Simplicity with soft, muted colourways are important themes to help orient the new collection, as consumers seek solace in their homes from


the pressures and costs of everyday living. Specially developed ranges for cacti and orchids will ensure all bases are covered in these popular houseplant sectors. Highlights include the gorgeous Jolie matte planter with inbuilt legs in delicious colours, a simple but effective premium stoneware collection which exudes luxury. Enjoy


the timelessly classic


Boston collection, which bring contemporary flair to a tough and resilient exterior in three appealing colourways. For a real wow-factor, the extra-large Zendaya metallic planters on legs, in embossed gold or silver – or the stunning black/ antique gold of Calla – will elevate any home interior, whilst the tribal- style of Pisa offers the perfect mid-century statement for style conscious houseplant enthusiasts. With these and more, you can help your


customers to achieve the


desired urban-jungle effect or high- end looks in glorious style. Woodlodge, the leading UK supplier of garden pots, gardenware and outdoor living products, showcased new products for 2023 at Glee, which were well received by buyers and based upon current and future market trends. The Tetbury-based company was also celebrating after scooping a Glee New Product Award for its latest launch – the EcoMade Ocean Plastic Planter, following intense pitches


by General Manager, Andrew Mellowes.


EcoMade is a new sustainable brand from Woodlodge that is aimed at shoppers who are now choosing to buy from brands that they firmly believe are doing social or environmental good. Made from recycled materials and renewable resources to appeal to eco- conscious


consumers, EcoMade


brings innovative planter designs made from at least 89% ocean reclaimed material, recycled wood products and landfill waste.


The


collection of recycled pot toppers, made from recycled TV screens, seashells and rubber tyre chippings was also well received. With colour making a big


difference in the way consumers feel about their homes and gardens, the new outdoor planter partnership with Pantone, brought together by Licensing Link, will open doors to a new gardening audience who are passionate about design with beautiful and contemporary trend- led collections. Instantly recognisable with the embossed Pantone logo and with a wide consumer appeal, the planter collection is influenced by fashion, home furnishings, and industrial design.


With the interiors world seeing


the return of bold colours, a trend forecast by many of the top home and style magazines, the Modern British Florals collection will boost retailers’ offerings for 2023. This new collection takes Woodlodge’s high-quality glazed planters and updates them with fresh botanical designs, inspired by the country’s gardens. A fantastic show all round was the


verdict from timber garden furniture, grow your own and decorative garden structure


specialist, Zest


on Glee 2022. It launched its new products for the 2023 season and won the top prize in the Glee New Product Awards Garden Leisure and Entertaining category for its stunning Zest Garden Bar and Two Stool Set. And this is not to mention the Zest team winning the Greatest Floral Team award on Floral Thursday! Zest’s new Garden Bar and


Two Stool Set carried off top Glee honours, tuning in to consumer trends for home and garden-based entertaining and outdoor relaxation, while enjoying the benefits of being close to nature. The clever fold out garden bar combines attractive drinks and snacks storage with a seating area and two bar stools, all of which can be folded away when not in use. It is perfect for smaller as well as larger outdoor spaces. The stools are also stackable – and available individually - meaning consumers can add further seating options if required. Zest also received a great response for other product development including the new Freya contemporary garden dining and seat range, attractive bench seating, exciting new planters, a garden pizza oven table and innovative keep safe parcel storage. Both the garden pizza oven table and the keep safe parcel storage were finalists in their respective categories.


Glee 2023


Glee 2022 may be over, but the garden retail sector is already looking ahead to the 2023 edition of the exhibition. In 2023 Glee will see its overall footprint increase, as it moves from four to five halls of the NEC. This additional space will allow for key sectors of the show to expand and provide a more comprehensive offering, as well as enabling new growth areas to find a home at Glee. To


keep up to date latest Glee news on the visit www.


gleebirmingham.com. To enquire about exhibiting at Glee 2023 which will take place on June 27th – 29th, please call 0203 3545 9752.


www.diyweek.net


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