RANGE REVIEW: GREENHOUSES & OUTDOOR BUILDINGS


MAXIMISE THE POTENTIAL OF


to make summer last that little bit longer than create a fifth room in your garden?


W Retailers


ith people coming to view their outdoor areas as an extension of their living space, what better way


can


rely on Honey & Wild’s newest range additions to reflect the latest outdoor décor trends and what is shaping consumer demand in the garden and gift retail market.


Decorating with plants Plants are the main staple of any back garden and bring the outdoor space alive with colour, movement and texture. The new decorative planters from Honey & Wild will ensure buyers can optimise the unprecedented growth of green living way into 2023. The collection now features statement pieces that include elaborate metal arbours made to order and trellises that are ideal for an outdoor space which calls out for something a little bit different. Garden mirrors


have


mini-greenhouses to capitalise on their huge comeback, perfect for gifting periods or a year-round focus on houseplants.


Adding personality and atmosphere Retailers can expect


incremental


spending as taking the ‘inside out’ continues with Honey & Wild offering affordable, cool, quirky art and ornaments which inject a flash of character into people’s gardens. Glazed characters which include bees, ladybirds, frogs, snails and the much-loved


been on an upward trend as this piece of home décor lends itself so well to an outdoor environment. Mirrors can help give the illusion of extra space and reflect sunlight into dark spaces, making gardens seem endless. Honey & Wild takes this popular style to another level with its new mirrored pot holders which garden centres can merchandise to reflect the beauty of plants and flowers in even the smallest of spaces. Terrariums are


huge resurgence at


the and


with consumers due to their need for minimal


care,


making them perfect for both people with no outdoor space, and those with little


proud to add both terrariums and


28 DIY WEEK JULY 2022 return of the


enjoying a moment


are popular


experience. Woodlodge


gardening is


garden gnome are fun, decorative personalities and also the ultimate driver of impulse sales in-store. Cast Iron ornaments, coat hooks and boot holders boast rustic charm and hold high appeal as giftware. With gardeners wanting their outdoor space to reflect them as a person, Honey & Wild’s latest garden signs can turn a small space into something beautiful and fun. New wind chimes are set to be popular decorations on decks and porches and gardens, adding a positive effect to the energy and mood of outdoor space. Impulse purchases such as the latest tinkling mushrooms, flowers and bees will add a hint of melody to garden settings, shrubberies, rock gardens and water features. With people now bringing their interior taste outside, Honey & Wild is bolstering its offering for 2023 on wall art. The Wall Art collection has now been extended to include new metal designs including trees, leaves and floral designs. Highly versatile, the pieces will bring a sophisticated touch to the garden with their ornate patterns and brushed detail and can be used


GARDEN DECORATION


As entertaining outdoors continues to soar and people spend more money on their gardens, the trend of extending interior décor to the garden continues to surge in popularity. Woodlodge has added 130 new lines to its popular Honey & Wild collection with more products available to help style and add personality to outdoor areas.


indoors also to make your walls beautiful.


Increased interest in wildlife With awareness of how important bees and other pollinating insects are to our environment and survival increasing, Woodlodge is adding Bug Bricks to its wildlife range. The stand-alone bricks and planters have different-sized cavities for solitary bees to nest in and can also be used as a decorative element for the garden.


Merchandising The Honey & Wild range will drive footfall with its


bespoke Along with store


display concepts which include display stands, A-frames, tiered benches, floor standing displays and hanging trees.


eye-catching branded point-of- sale graphics, Honey & Wild is the complete garden décor offering to create repeat customers. Michael Wooldridge, Director of Woodlodge


says: “As more


people seek to make the most out of their outside spaces, the demand for great quality products that look the part, has soared.


Small


changes to the garden can make a great difference to how the space is utilised and the additions to the Honey & Wild portfolio will inject some colour and character back into gardens. The new lines will provide retailers with appeal across all consumer demographics and act as a powerful sales driver during key gifting periods.” For


more Woodlodge’s


information new ranges


on for


2023, please contact your local sales representative or visit www. woodlodge.co.uk.


www.diyweek.net


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40