CLEANING & LAUNDRY
ORWELL FROM WILSONS
HOMEBASE TO PARTNER WITH PREMIUM APPLIANCE MANUFACTURER MIELE
Home and garden expert HOMEBASE continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele. Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products have been available for customers to purchase online and in showrooms since 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country, including in the new ‘Kitchens by Homebase’ Showroom in Guildford, Surrey. Ian Penney, business unit director for Room Solutions, Homebase, says: “Miele is renowned for producing high quality appliances that are designed and built to stand the test of time. The brand appeals to customers with high expectations, for whom timeless design, longevity and sustainability credentials are as important as cooking and cleaning results.” Michael Hardwick, key account manager for Miele GB, says: “Homebase is a new partner for Miele, enabling us to create greater brand awareness and communicate with a much broader audience. We very much look forward to working with Homebase and supporting its customers on their new kitchen journey.”
The ORWELL brand is not only about reliable quality products, but every item has been designed to offer a stress-free solution that makes everyday laundry chores easier. The heavy-duty Orwell Airers comprise of four varieties (Super X, Double X, Triple X and Tower Plus). All have been engineered to take loads up to 20kg, offering from 10m to 30m drying space depending on the consumers’ need and choice. Orwell Airers not only contribute to easily managed laundry loads and space-saving, they also furnish laundry rooms with an attractive colour. See detailed product information on packaging.
With the consumer in mind, ORWELL hangers have been designed to give peace of mind to hang clothes hassle-free and without damage whilst offering strength and durability. There is a comprehensive range of plastic and wooden hangers to suit all garments (Original Large, Crescent, Trouser & Skirt Clamp, Space Saver, Deluxe, Wishbone with Trouser Bar). Orwell wooden hangers are made from ‘A’ grade material, with a lacquered finish to prevent ripping and tearing of clothes. Plastic hangers with their attractive colours and smooth finish make a superb addition to any wardrobe.
High quality vacuum storage bags are the latest addition to the established ORWELL Laundry range. Available in five different sizes
from small to jumbo, these reusable space saver bags come with a double zip that prevents air leakage even during travelling, and a high-quality valve that is designed to remove maximum air from the bag. Orwell Vacuum bags also
provide protection against moisture & mould, dust, bugs and odours. As with all Orwell products these have been designed with the consumer in mind to give 100 percent satisfaction.
n 01206 861122 n
sales@wilsonscolchester.com n
www.wilsonscolchester.com MRS HINCH’S HACK MAKES ‘RADIATOR’ THE MOST SEARCHED INTERIOR TREND ON GOOGLE!
Since we’re home a lot more than usual, many of us are turning to renovations to make our homes nicer places to spend our time. Heating and radiator specialists
STELRAD.COM wanted to find out which home interior tweaks were top priority during lockdown. Using content marketing tool Semrush, Stelrad recorded the Google search volumes for various interior design related words and phrases to see which ones had the highest average monthly search volumes over the last 12 months. Radiator covers got the highest number of average monthly searches at 201,000.
Wall art and Radiator paint came in second and third, with 110,000 and 27,100 searches respectively Mrs Hinch shared a radiator cleaning hack that went viral in July 2020. Searches for
keyword variations of ‘radiator’ have gone up 26 percent since. Keyword variations for search term ‘Mrs Hinch radiator’ are up 600 percent since July, indicating she’s one of the reasons for the sudden surge in radiator design related searches. The least searched trends are ‘bookshelf art’ and ‘washing machine paint’. Bookshelf art may not be widely searched, but searches have gone up 79 percent since lockdown began, perhaps because of bookshelves/offices being heavily featured on video calls. Stelrad searched reddit interior design threads for the most mentioned tweaks being made to people’s homes over the last year. They then used Semrush to ascertain the average monthly Google searches for these terms over the past year in the UK. They then used this information to determine the most popular lockdown interior design trends.
18 DIY WEEK FEBRUARY 2021
www.diyweek.net
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