NEWS EXTRA


to housing, “he’s probably not the steady hand on the tiller that many would have liked,” commented Mr von Grundherr.


“He has put his stake in the ground with a number of announcements around the UK housing market but with his plate already rather full, it’s unlikely that any of these will ever come to fruition. “The only reassuring thing is, that despite the absolute spectacle that Brexit has become, the housing market


he said.


Also speculating the election of Boris Johnson MP, James Clark, director of policy and communications at the Horticultural Trades


Association (HTA)


remains resolute and for those with concerns over our new prime minister, you might even go as far to say that it’s BoJo proof. Marc von Grunderr also said mortgage rates will continue to be favourable for those looking to buy, transactions are fairly steady considering, and property values are far from tumbling, “so we should see the market strengthen as the year goes on.” And, although political uncertainty remains a factor, “I don’t think anyone believes we will be leaving in October and whether we do or not, it continues to move further to the back of the minds of UK home sellers and buyers,”


commented on the potential for the horticultural industry to work with the governments goals in addressing climate change: “The HTA congratulates Boris Johnson on his election as leader of the Conservative Party and prime minister of the United Kingdom. The ornamental horticulture sector supports around 568,000 jobs across the country and makes an estimated £24.2billion contribution to national GDP. We stand ready to engage with the prime minister and his team to promote and support this exciting and innovative sector. “Having a strong and vibrant horticultural industry is essential to underwriting the government’s 25


year Environment Plan, its


biosecurity ambitions and to help mitigate the fundamental concerns of climate change. During his time as London mayor Mr Johnson has shown himself to be an advocate of


green spaces and the positive impact plants have on our well-being. We urge the new prime minister to continue to keep sustainability and


ADVERTISEMENT FEATURE


Fiskars at Glee 2019 Helping to build your business


At Glee 2019, Fiskars will be showcasing its extensive range of innovative and high-performing gardening tools at its stand (8D80-E81), including the revolutionary new Norden Axe range. Building on the company’s long Nordic heritage,


the revolutionary Norden Axes are safe, sharp and durable. For the first time in Fiskars’ 300-year old axe making history, the tools have a beautifully crafted wooden hickory handle. The Axes marry old tradition with new technology to produce an axe that has wide appeal with guaranteed performance.


Alongside the Norden Axe collection, the company will showcase its ever popular garden tool solutions, enabling visitors to see the visual impact of an attractive Fiskars product display.


Campaigns to drive sales for all


Fiskars continues to lead the way when it comes to the delivery of results-driven marketing campaigns to help enhance sales for retail partners. This year’s ‘0% Stress, 100% Happiness’ rewarded customers who spent £50 on Fiskars garden tools with a £10 voucher to spend on anything in the same store, if they were still happy after 60 days. The campaign received much praise from the trade for enabling business building opportunities and driving repeat visits to retailers. This is now being followed up with an autumn ‘0% Leaves, 100% Happiness’ campaign, which aims to capitalise on the increase in gardening activity in preparation for the winter months. Customers who purchase a Fiskars tool between 2nd September and 10th November, can enter into a competition to win a garden makeover contribution of £3,000, or one of 10 garden toolkits worth £370 each. Fiskars’ experienced sales representatives will be on hand to answer any questions, demonstrate the tools and advise retailers on how to get the most from the autumn campaign. In addition, trade visitors to the stand will be able to take advantage of exclusive show discounts, as well as get further information on Fiskars’ new direct sales channel. To find out more, visit the Fiskars stand (8D80-E81) and chat to the team.


www.diyweek.net www.diyweek.net 09 AUGUST 2019 DIY WEEK 9 09 AUGUST 2019 DIY WEEK 9


climate change as a high priority for his government and look forward to working with him to make Britain a greener nation”.


DIY WEEK POLL:


HOW DO YOU FEEL ABOUT THE APPOINTMENT OF BORIS JOHNSON AS PRIME MINISTER?


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