ADVERTISEMENT FEATURE


Rothley’s commitment to a sustainable future


In an industry notably slow to react to consumer trends, Rothley are making changes across the company and adapting quickly to drive our business in a sustainable and ethical way.


With


the importance of sustainability and ethical processes in all aspects of business becoming more apparent, Rothley have developed The Rothley Promise to ensure that these priorities are at the forefront of everything we do. We have begun by implementing new methods of production, reviewing our packaging to reduce landfill waste and ensuring a secure and ethical supply chain.


Greener Production Chrome plated materials have been a staple in the hardware industry for many years, but often people don’t realise how harmful the chrome plating process


is. Hexavalent


chromium plating, which uses chromium trioxide as its main ingredient, poses the most significant health hazard. It is a hazardous air pollutant and a human carcinogen, even single exposure to it during the manufacturing process can result in irritation of the skin and upper respiratory tract (hse.gov.uk). Rothley is committed to reducing the use of these harmful techniques while still retaining the attractive mirror finish of chrome plated tube and accessories.


Since the original factory opened


in 1826, tube has been one of our core products. The popularity of our chrome tube shows that the striking mirror finish remains very popular across multiple industries which drove the search for a material with a similar finish, similar mechanical properties but with a less environmentally damaging manufacturing process. Our newest range of tube, Endurance, is made from stainless steel and is available in attractive brushed or polished finishes comparable to the original chrome tube, but remains inert throughout its lifespan and can be recycled at the end of its life. Our new “Krome”


twin slot shelving and brackets are coated with a silver mirror finish paint which closely resembles a chrome finish without the harmful effect on the environment and the negative health implications of the manufacturing process. We have also introduced the option of having biodegradable sleeves on our products where requested. Every year approximately 500 billion to 1 trillion plastic bags are used worldwide with a very small percentage being recycled, meaning many end up in landfill where they take many years to degrade. Our new packaging means the life cycle of the packaging is massively reduced, as it has a compostable life of only 1 1/2 years (subject to certain conditions).


Ethical Supply Chain


In 2019, Rothley invested in two new sites; the first being our global supply chain office and more recently our manufacturing plant in China which is capable of supplying the global market. We now have the capability to offer our customers immense supply chain flexibility to fit the ever- changing market conditions, without affecting quality or performance of our products. We can now exercise control over the whole process from material sourcing through to delivery into our customers to ensure that effective and ethical processes are followed at all stages.


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The factory and sourcing office is co-owned and managed by a highly


experienced team


who


have decades of experience in high efficiency hardware production. The management team operated as a subsidiary of a large UK company with the highest ethical, safety and environmentally responsible standards. The management team’s business in China operated as a wholly owned British foreign enterprise (WOFE). The most recent factory established and managed by our team was recognised with a regional award for outstanding employee welfare and training, whilst being the most efficient and cost effective manufacturer


in its


sector. The Rothley Promise ensures that


we providing high quality products through a reliable and ethical supply chain, while implementing more environmentally friendly processes wherever possible. Please feel free to get in touch to discuss our new products and how we can help you.


Contacts Simon Cox: simon.cox@rothley.com Rachel Wharram: marketing@rothley.com


09 AUGUST 2019 DIY WEEK 7


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