RANGE REVIEW: DECORATING
A HIGH-TECH STRATEGY
With consumers demonstrating an increasing reliance on technology, even the decorating sector has upped its game to offer a more digitalised experience; Kiran Grewal uncovers what the industry is doing to meet demand
T
echnological innovation has been driving change in the home improvement industry for a number of years
now, and we’ve seen some pretty remarkable stuff, especially internet- connected products that automate, optimise, and control vital home functions, such as temperature,
12 DIY WEEK 09 AUGUST 2019
entertainment, safety, lighting, security, which means it has never been more important for businesses to appeal to the tech-savvy consumer. With a huge number of people opting for smart home gadgets like Amazon’s Alexa and Google Home, integrating a more digital
approach to decorating
seems like a natural step forward. In fact, there are already many apps
available from the likes of Pantone and ColourSnap, which have a huge inventory of colours that can be matched and virtually painted onto the walls of the very room the customer is working on. So, are retailers and suppliers utilising this opportunity to draw the customer in and offer them a virtual experience as well as a physical consultation and matched products?
B&Q parent, Kingfisher launched GoodHome in May, describing it as a new international brand that will provide a simpler way of helping home improvers, their helpers and professionals, with projects, big or small. The new concept which includes, but is not limited to, a new digital format, offers personalised project help, express trade counters and new display
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