HELPING HANDS TO COMBAT CORONAVIRUS
Evergreen Garden Care highlights the way in which the company is helping to support employees, customers and supplier partners during the Covid-19 crisis and the various measures and initiatives the company has put in place in order to continue serving its customers and maintain business as best as possible.
s the days pass and we quickly adapt to the new way of living, there are some days being cocooned in our
homes and gardens with our loved ones that we feel safe and protected. But it won’t be long before most people will know of a life lost, or a livelihood destroyed by the coronavirus pandemic.
The sanctuary of the garden space This reality is never far from our minds at Evergreen Garden Care. The safety and wellbeing of our employees, retailers, agencies and supplier partners
priority. But remarkably,
is our upmost in
midst of this pandemic, the garden space has become a vital part of day-to-day life. It offers families, high-risk individuals, teenagers and children a precious place to help process, cope and distract from the current situation. More than ever people are trying gardening for the first time or trying new gardening projects.
Control measures For these reasons Evergreen Garden Care has put in place a number of different measures and initiatives to continue serving our customers and maintain business as best as possible, whilst safeguarding employees wellbeing. We have introduced best practices to maintain 2m social distancing at our three UK factories (Howden, Hatfield and Gretna), our distribution centres and at our research and development station - Levington. This has included: • Shift patterns altered to increase separation at work
• Start and finish times staggered to reduce overlap
• One-way systems • Slowing operating manufacturing lines We have invested in more
regular cleaning and disinfecting in all areas and shared equipment, put in place Perspex screens as well as voluntary temperature
18 DIY WEEK MAY 2020
checks for all workers at these sites. This has ensured we can maintain manufacturing and distribution but with reduced capacity and thus to ensure supply we have focused on the key selling lines. Where products are unavailable,
we are offering alternatives in the means of different pack sizes, formats, variant or brand. We appreciate this will result in gaps in their deliveries, but we are doing our upmost to find a solution to continue to service in challenging circumstances.
At the beginning of the month
as garden centres closed due to government guidelines, 28 of our team members went on the government furlough scheme, many of which included our sales representatives, but we have retained a smaller team to continue to support this channel. The global executive and UK leadership team members have also taken a 20 per cent pay cut.
Supporting the category We have taken the decision to continue
to invest in marketing
support, but we have adapted the plans to inspire, challenge and enable all gardeners to successfully complete their gardening projects. Miracle-Gro will run on TV, Video on Demand and digital campaign
“We know that things are not going to be straightforward as we all adapt to the ‘new normal’ and we’re looking to the future.”
throughout April and May, whilst our social media will continue to produce content that help people grow from seed, grow their own or offer help and advice to get started. We are continuing to work with renowned
Domoney to produce content that is supportive and practical in this situation.
The future We know that things are not going to be straightforward as we all adapt to the ‘new normal’ and we’re looking to the future to see how we can play our part to helping to rebuild communities and to support our people and customers when we come out of this immediate phase. These are challenging times
for everyone and our heartfelt appreciation goes out to all those who are working so tirelessly in so many professions to protect the health and wellbeing of our nation. From all at Evergreen Garden
Care, please stay safe and we commit to continuing to extend our help to you at this time. To find out more please www.lovethegarden.co
About Evergreen Evergreen Garden Care is the leading garden care company outside North America, producing high quality garden care products designed to help people create their own green oasis amid the rush of modern life. We believe in the beauty of a green space, or oasis, whether it’s a garden, a balcony or potted plants indoors, and we want to inspire anyone, anywhere to be able easily to create and maintain their own.
WITH DAVID DOMONEY
Evergreen Garden Care (www. lovethegarden.co
m), has teamed up with Charted Horticulturalist and TV Gardener, David Domoney, to create the ‘Grow with David Domoney’ series. Aired on Facebook Live via Evergreen Garden Care’s ‘Love The Garden’ page, each event will be streamed from 1pm, weekly from Friday 15 May 2020. Each episode will include gardening tips and advice, a Q&A sessions and merchandise giveaways. And for anyone missing the live stream, the videos will remain available to view on the Love The Garden Facebook page to catch up on.
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