TOOLS


TOOLING UP FOR THE


‘NEW he Covid-19


pandemic has changed the world inexplicably, to the point where society and the way we


live and behave has had a complete reset. The reality that we once knew has crashed and our brains are still reconfiguring before we even process a restart. The coronavirus will take an estimated £31.5bn out of UK retail spend in 2020 according to GlobalData Insights, and the Food and Grocery sector will see an upturn of £6.4bn, as shoppers buy more than they need. However, the stay at home protocol coupled with hardware stores remaining open, has essentially created an appetite


NORMAL’ T


This is not the time to down tools, according to Ricky Johal, Head of Marketing, Communications and Brand at DK Tools Limited.


for Do-It-Yourself and a refreshing opportunity for our sector.


Change in attitude The recent emergence of the DIY mindset alongside extraordinary demand


for light-side product


categories, such as decorating, gardening and crafting, has resulted in shoppers queuing both in-store and online for their tools. Additionally, with 58 per cent of the UK admitting that they don’t love the home they live in, according to the British Home Enhancement Association (BHETA), the opportunity to leverage a change in attitude and finally bridge the generational skills gap in DIY, has never been more pertinent.


“With society travelling less and enjoying fresher air at home rather than abroad, home improvement and outdoor living projects are set to boom.”


Bulldog Tools has recently launched two new geared pruning tools in its Pedigree range. The new Bulldog Pedigree Geared Hedge Shears and Geared Bypass Loppers feature a gearing mechanism which is said to increase cutting power by 20 per cent, to help deal with tough pruning tasks. They feature non-stick Teflon coated blades to reduce corrosion and are fitted with lightweight reinforced handles with comfortable soft touch grips for prolonged use. Both products come packaged in our popular and stylish Pedigree livery for maximum cus- tomer appeal.


Prices for these new tools are as follows: 16 DIY WEEK MAY 2020 Families will increasingly become


self-sufficient and more digitally savvy, to the point where they can even 3D print their own personal protective equipment (PPE), however, they still need to learn which hand and power tools they need and more importantly, how to use them.


Educating consumers With society travelling less and enjoying fresher air at home rather than abroad, home improvement and outdoor living projects are set to boom. As a needs-based industry, nurturing and educating consumers to achieve the right result, will be the key to long term success. Families will increasingly become self-sufficient and more digitally savvy, to the point where


PUTTING THE BRITISH IN BULLDOG


Pedigree Geared Bypass Lopper – PGGBYLOP - £33.34 (List price ex. vat) Pedigree Geared Hedge Shears – PGGHEDGE - £36.79 (List price ex. vat) During these difficult times Bulldog has continued to process orders and supply its hardworking customer base with tools. Some of its customers remain closed, but the firm has developed and enhanced new sales channels with impressive increases in online business for Bulldog and Pedigree through outlets like Crocus, Joules, Amazon, QVC and many more.


Bulldog continues to hold good stocks of all of products and is able to supply DIY and hardware


www.diyweek.net


stores quickly and efficiently. Call the sales team on 01279 401570 for more details, or email: orders@bulldogtools.co.uk


they can even 3D print their own personal protective equipment (PPE), however, they still need to learn which hand and power tools they need and more importantly, how to use them. The mental roadblock that once existed when fulfilling DIY and maintenance tasks


around the


home, garage, or garden, is finally dissipating. Therefore, adding value to shopper purchasing decisions and creating both engaging and informative content across all brand experience touch points, will be the difference between thriving and surviving the new normal. This


means


demonstrating


resilience, taking a proactive approach to personalising the customer experience and investing in quality, value and range propositions.


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