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COMMENT


Founded in 1874 No 5,835 - 27 April 2018 www.diyweek.net


Editor: Fiona Garcia 01622 699 161 fgarcia@datateam.co.uk


Assistant editor: Kiran Grewal 01622 699 155 kgrewal@datateam.co.uk


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In This Issue


© 2018 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself Retailing, Domestic Electrical Appliances, Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.


P8 / NEWS EXTRA


B&Q has teamed up with Syngenta Flowers to bring back the busy Lizzie to British gardens.


P13 / AN INDEPENDENT REMEMBERS Our independent hardware retailer takes a step back


in time with part 23 of his stories from the shop floor. Editor, Fiona Garcia: fgarcia@datateam.co.uk “You can


learn so much from looking at things from a different angle”


Clear thinking about category management


It was really interesting listening to supplier-turned-retailer Martin Breddy speak about what he’s learned about retailing since his move to Squire’s Garden Centres. As he attempted to give the suppliers in the room at the GIMA conference a greater understanding of how retail businesses operate, he mentioned the complexity of managing the thousands of SKUs garden centres hold and how digging deeper into EPOS data can leave many feeling overwhelmed. Suppiers talk about the benefits of category management and why retailers should drill down into and fully analyse their EPOS data but not many have probably been on the other side of the conversation left feeling baffled and wondering how on earth they are going to find the time to get into that. I know from involvement in our Hand it Over to Henkel project that this data can offer real value to retailers but I also realised from talking to the independent retailer at the heart of the project, Kennedy’s, just how daunting the whole process of working through this information was. Offering some advice to suppliers on their dealings with customers, Martin said it isn’t worth wasting time on the minute details of a category plan and that suppliers need to think of “simple, clear and logical steps to make the buying process easier.” He added: “Don’t crunch numbers incessantly but do get clear thinking about category management. Help them understand how the category operates because we don’t have the time to do it ourselves.”


It just goes to show how much you can learn from looking at things from a different angle.


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P7 / SUPPLIER NEWS


Hartley Botanic celebrates its 80th Anniversary and looks back on its humble beginnings.


www.diyweek.net


P14 / RANGE REVIEW A closer l look at the garden and woodcare market


27 APRIL 2018 DIY WEEK 3 Published by


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