COMMENT It’s never too early to start Editor, Fiona Garcia:
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No 5,831 - 23 February 2018
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© 2015 Datateam Business Media Ltd. DIY Week incorporates Decor Retailing, DIY Retail Leaders, DIY Superstore, Do-It-Yourself Retailing, Domestic Electrical Appliances, Excellence In Garden Retailing, Excellence In Woodcare Retailing, Excellence In Timber Retailing, Excellence In Tile Retailing, Garden Retail Leaders, Garden Retailing, Hardware Merchandiser, Hardware Trade Journal, Homecentre, Home Storage Retailing, The Ironmonger, Ironmongery & Hardware, Lighting, Martineau & Smith’s Monthly Circular, Mercantile Guardian, Superstore Management, Tools Retailing, and Wholesale Leaders. No part of this publication may be reproduced by any means without prior written permission from the publishers. Every effort is made to ensure the accuracy of material published in DIY Week. However, Datateam Business Media Ltd will not be liable for any inaccuracies. The views expressed by contributors are not necessarily those of the editor or publishers. DIY Week is registered at Stationers’ Hall. ISSN 0954-8823. DIY Week is printed on environmentally friendly paper; both text paper and cover stock are elementary chlorine free and sourced from paper suppliers with a well planned environmental policy. This issue of DIY Week includes some editorial photographs provided and paid for by suppliers. Printed by Buxton Press.
In This Issue P8 / EXPERT OPINION
A look at how to make your customer’s journey easier online by offerinf flexible payment options
“Remaining focused on your brief and vision will pay dividends”
Founded in 1874
I know many of you are probably happy to see the back of Christmas, having just cleared any leftover stock and packed away the decorations but I’m afraid we are eking out the festive cheer for a bit longer to get you thinking about 2018. We’ve been busy traipsing the aisles of shows like Christmasworld and Spring Fair to help you get ahead of the biggest trends for the festive season and start planning your ranges and in-store displays. With 60% of online respondents telling us they start buying their Christmas ranges between January and May, we wanted to make sure you are armed with the inspiration you need to ensure – whether you just dabble in the category, or it is a big part of your business – that your offer hits the mark and keeps the tills ringing this year. Retail consultants Arte Perfectum gave some great advice about conceptual presentation and
the journey from purchase to display, with strategies and tips that could apply to any season. A great piece of advice from the duo was that, when you’re buying, it pays to think carefully about your plans and buy only what you can display and store later on. It also helps to have in mind what you will need to display those lines as part of your themed showcase. It seems like very obvious advice – and I’m not trying to teach my grandmother to suck eggs – but I can imagine how overwhelming it can be to be faced with endless halls of products and exciting lines you’d love to stock, leading some buyers to get carried away and lose sight of their target customer or end up with an un-coordinated range. I came to the conclusion that I would have ended up buying a mismatched offer of things that I loved, getting my quantities wrong or having no plan for everything once it all arrived. But, from some of the retail examples I’ve seen presented at trade shows and the recent GCA conference, remaining focused on your brief and vision, and some serious forward planning will pay dividends and create a striking and consistent look that will get shoppers talking. And it’s not just about Christmas; as I mentioned before, the strategies and principles some of our experts in this issue put forward would work across a number of seasons and categories. Hopefully there will be something for everyone to take away and get you thinking.
P18 / SHOW REPORT
We bring you the latest news and trend information from this year’s Christmasworld exhibition
P9 / SUPPLIER NEWS
How can you get involved in the garden industry fundraiser, garden Re-Leaf Day?
We are proud to sponsor the Rainy Day Trust
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P10 / DIY WEEK AWARDS
As the countdown to the event begins, we tell you more about our big-name sponsors
AWARDS 2018 DIY
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P22 / CHRISTMAS MERCHANDISING
Tips from experts at Christmasworld on effective buying and merchandising
WEEK
P25 RANGE REVIEW
Festive offerings to get you in the mood for buying
23 FEBRUARY 2018 DIY WEEK 3
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