RANGE REVIEW: CHRISTMAS
‘perfect as a second tree’ to encourage a sale and then give info on choosing the right one. I mentioned fear earlier and that comes down to a fear of failure for customers. Help people to succeed with how- to classes or information. Why not provide info on how to: choose the perfect tree and then how to decorate it? Think about time savers – make it quick and easy, have clear signage, plenty of info, if you have a nice display make sure everything is labelled up and customers know where to buy or how to recreate it. Offer little helpers like a gift- wrapping service or wrap and collect by the time they have finished the rest of their shopping.
He who gets there first, wins – make sure they buy from you. And, if you have a catering
offer, think about your customers and meeting their needs. This is going to be the year of the vegan, I can see it. Lots of younger students are
in garden centres with their parents and having a vegan offer is a great way to get them in and spending.
When it comes to the festive season, you don’t have to go for a big full-on Christmas – you could have a big display or lots of subtle touches that would work all year round like bronzes and golds. A market you should be
targeting is the kitchen and tableware market. There are lots of opportunities in this sector over Christmas and you can create some great displays. Go for every small sale you can; things people wouldn’t even think of, such as wreath hangers, tea towels, and floristry picks. Then you have battery eliminators – what’s that? Customers don’t know, so tell them and add on sales. Look for something a bit different that will make you stand out. Be strategic and get in there first. This year I think we are going to see a bunfight for Christmas.”
With both Liz and Alyson recommending that retailers stock something a bit different to make you stand out from competitors over Christmas, we bring you a few unusual finds from this year’s Christmasworld:
Crafty gift cards: Laser-cut wooden cards made from beech or walnut that could be turned into 3D pop-ups, ornaments or even money boxes. Examples were on show from Formes Berlin and Designimdorf
Getting fruity: Fruit and veg- shaped tree ornaments were huge, with everything from avocados and pomegranates to gherkins and peas in a pod. Donkey Products also showcased a Christmas pickle in a tin, complete with story about its history.
Stand out: Whether it’s a super-stylish scandi-design model from Tree Nest (pictured) or the clever Krinner with its automatic lock system and foot pedal, there is a tree stand for everyone. There was even an HTX living model from Festlicher complete with automatic close and a remote control. Why not help your customers upgrade from the usual?
Under the sea: In keeping with the trend for underwater motifs, DIY Week spotted Punk fish decorations (above) and others dressed in tweed, as well as Christmas stockings shaped like mermaid’s tales.
www.diyweek.net
23 FEBRUARY 2018 DIY WEEK 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32
