RANGE REVIEW
And festive decorations are complemented by natural greenery. Long-stemmed red roses, bound into sumptuous bouquets or set among luxuriant flower arrangements, send a message of the best quality that consumer goods can have. Flowers and plants awaken the emotions and, with their multitude of colours and shapes, bring glamour to all and any festive decorations. One trend is for amusing ‘convenience products’, such as ‘Swampworld’; a flesh-eating plant in a bulbous jar, or the ‘Liv in Wax’, a ZZ plant with bare, waxed roots that looks very exotic and is completely trouble-free and low maintenance to care for.
Marine animal and tropical takeover If there was any one dominant theme at this year’s Christmasworld, it was the botanical world: plants, leaves, cacti and beetles are very much the trend. This finds expression in high-end designs and materials, in particular. And, at the same time, there is a concentration on colours, such as dark blues and greens with gold accents. In a similar vein, Christmas and seasonal decorations are also heavily inspired by nature and the animal world. Peacocks, marine animals and jungle motifs are everywhere at Christmasworld. As a result, jellyfish, sea-horses, coral fish and mussels will, in future, be hanging on the Christmas tree. Alongside these, woodland animals coated with glitter, together with llamas and alpacas, provide some surprises. Inspired by folklore, craftsman-made, artificially aged or decorated with glitz and sparkle, all kinds of lovingly-crafted decorative items in authentic materials, such as wood, glass and linen, transport us into a live and gleaming Christmas wonderland.
FLORADECORA BRINGS A FRESH ADDITION TO CHRISTMASWORLD
With real greenery and brilliant flowers, Floradecora in the heart of Christmasworld offered trade buyers a fresh addition to seasonal decorations that can easily be integrated into almost any assortment. The highlight was a display of 40,000 red roses, which attracted no less attention than the lisianthus, orchids, cacti and grasses, which also offer a fresh potential for sales in the retail trade. “We are pleased to be a part of Floradecora. With its fresh flowers and plants, it’s the right add-on to Christmasworld. With our sea of roses, we wanted to help the visitors discover the enormous potential of fresh decorations and make them feel more comfortable using them”, said Örjan Hulshof, sales and marketing manager of De Ruiter. CEO of Barendsen, Jan de Boer added: “We have been at Floradecora since it started, and we are extremely pleased. The concept of Floradecora within Christmasworld completely works for us; it provides the buyers with quick orientation. There were visitors from Japan, China, Germany, France and Spain on our stand, as well as many Italians, and visitors from Canada, Ireland and Bulgaria.”
At Floradecora, the greatest areas of buyer interest were cut flowers (69%), decoration green (43%), plants for the balcony and terrace (37%), indoor plants (33%) and bulbs (24%). In this case, too, 89% of visitors said that they had achieved their goals for the fair. Altogether, more than 10,200 visitors from the Christmasworld, Paperworld and Creativeworld trade fairs visited Floradecora for business reasons on the five days, setting a consistent footfall in the botanical region.
www.diyweek.net
Lacquered succulents in Christmas balls – Messe Frankfurt Exhibition GmBH, Rui Camilo 23 FEBRUARY 2018 DIY WEEK 19
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